Susan Moeller has been working in content marketing and organic social for nearly 20 years. And right now she’s the Director of Marketing at social media management tool Tailwind, which is trusted by over 1 million brands worldwide! In this episode we discuss: What do you need in a content calendar? The different ways to visualise and organise a content calendar How can organic social media exposure lead people to discover a brand on other channels? Having a consistent presence across multiple s...
Oct 18, 2023•38 min•Ep. 174
Colin McIntosh is the Founder and CEO at eCommerce brand Sheets & Giggles, historically a brand who have done a LOT via organic social, but have been cutting back… In this episode we discuss: How does a retailer approach using organic social media? What role did TikTok play in Colin's social media strategy? Why X (Twitter) is Colin’s best sales channel for organic sales AI-generated content and its implications The impact of niche platforms like Threads [06:11] Frustration with low engagemen...
Oct 11, 2023•40 min•Ep. 173
Mark Yeramian is the co-founder and CEO at Moast, a tool that enables you to connect new shoppers with local product owners to provide honest, authentic and unique shopping experiences. AKA on- on-one social proof. In this episode we discuss: Participating in a community-building exercise to attract customers How does the Moast help track interactions and experiences with a brand? Why one-to-one social proof and social commerce is crucial for brands The test with the Chat GPT AI bot versus real ...
Oct 04, 2023•33 min•Ep. 172
Welcome to this year’s Black Friday Top Tips episode! Not only are my 9 guests offering excellent advice, each one is coming from a different perspective, and if I was going to write out my own advice for Black Friday 2023… there isn’t a key point on that list they’ve missed. Here's who's sharing their top tip for Black Friday: Mary Lister, Triple Whale Jodie Guichard, Inventory Planner by Sage David Meakin, SHOPLINE Imogen Collins, Genie Goals Ed Barter, Herdify Fiona Stevens, Loyalty Lion Derr...
Sep 27, 2023•37 min•Ep. 171
Jon Ricketts is a serial SaaS founder with a focus in the field of artificial intelligence and business innovation, which led him to co-found Writerly – a generative AI SaaS platform you can use across your business to create content that’s on brand every time. And Writerly is the home of the brilliant eCommerce content AI system EKOM. In this episode we discuss: How to use AI to create website copy effectively every time How to easily protect your brand from the errors of AI How to win in an AI...
Sep 20, 2023•36 min•Ep. 170
Rosie Bailey is the CEO at Nibble, THE award-winning eCommerce AI negotiation bot. Which means she’s ALL about helping eCommerce brands and retailers to increase conversion at the same time as saving margin – thus ultimately increasing profits! In this episode we discuss: How do different customers engage with products through different channels? How to preserve brand values on DTC websites Tips for companies preparing for Black Friday promotions How can bundles be effectively used in promotions...
Sep 13, 2023•36 min•Ep. 169
Manuel Montanari has over 23 years experience managing digital analytics projects for publishers, broadcasters and eCommerce brands, and has been Senior Digital Analytics Consultant at Mapp Digital for the last 3 years. In this episode we discuss: Why do you need an Analytics Strategy? What is an Analytics Strategy? How does GA4 impact all this? Alternatives to GA4 Why spending more time analysing data improves business performance What is the difference between collected data and actionable ins...
Sep 06, 2023•39 min•Ep. 168
Rob is CEO at Source Nine, home to The Empathy Blueprint… which you may remember from a previous episode. Rob and the team at Source Nine help you take the guesswork out of your ad strategies and create a highly effective campaign that deeply resonates with your target audience. In this episode we discuss: The steps to create a competition beating ad strategy Why it's crucial to start with customer research The importance of using both Qualitative AND Quantitative research methods Key factors in...
Aug 30, 2023•39 min•Ep. 167
Izzy Morris has been running paid social for a wide range of consumer facing brands for nearly a decade, both in house and agency side. She’s now Head of Paid Social at Vodafone. In this episode we discuss: What is Reddit and why is it so unique? The different types of ads: from takeovers to self-service Using Reddit to target specific subreddits and niche audiences Is Reddit for everyone? Agency versus in-house work [03:26] How an accidental London agency experience led to passion. [09:39] Vari...
Aug 23, 2023•36 min•Ep. 166
Helen Johnson is a digital advertising expert from Remix Marketing. We'll be diving into the realm of Pinterest ads and discussing the benefits of integrating both organic and paid content to maximise your results. As little bonus... we'll also explore how to leverage organic content alongside paid advertising to generate free sales. In this episode we discuss: How to use Pinterest for SEO Who does Pinterest work best for? What is working right now? What is a safe budget to learn from Why it is ...
Aug 16, 2023•35 min•Ep. 165
Helga Alvarez is the CTO, and Wesley Hartley is Chief Revenue Office at Leaf. They (and the rest of the Leaf team) are specialists in driving superior digital performance for DTC brands from ad click to purchase. In this episode we discuss: What the recent iOS17 Apple update means for your Facebook Ads (and other ads!) Evolving into an agency catering to eCommerce brands How iOS 14 changed the industry Taking care of conversion tracking and signals – what you need to know How to keep your creati...
Aug 09, 2023•38 min•Ep. 164
Ben Muir is the Head of Marketing at sister agencies Grow Digital who help brands enter the UK market, and Unsociable where they’re all about harnessing the power of TikTok and other social channels to drive brand growth. In this episode we discuss: What is TikTok Shop and how can it help brands? Why you need to reallocate some of your 2023 budget to TikTok ads The results you can expect in terms of speed and ROI Strategies for live selling What’s the one thing to do with TikTok ads right now? D...
Aug 02, 2023•42 min•Ep. 163
Not only is Lottie Unwin the Founder of ‘The Copy Club’ – a community for marketers with over 1,000 paying members, but she also helps eCommerce brands to build community and is CMO at luxury Fashion accessories brand Elizabeth Scarlett. Hear her take on what she has learnt over the last eight years. In this episode we discuss: What is the difference between audience and community? Digging into the commercial context of community Who is your “army of content creators”? Ideas of online experience...
Jul 26, 2023•35 min•Ep. 162
Email marketing specialist and founder of the agency Little Green Duck, Katie Skelton, joins the show to delve into the value of a weekly newsletter. In fact one of her clients called her “a massive email weirdo” so she’s just our type of guest! In this episode we discuss: What you need to know about frequency and spam emails Debunking the idea that email is a one-way communication tool Master your short form content The metrics spreadsheet Katie uses Why unsubscribers can still be fans of your ...
Jul 19, 2023•30 min•Ep. 161
Janis Thomas is the eCommerce and Marketing Director at Look Fabulous Forever, the award-winning makeup brand for older women. She discusses the importance of setting clear business goals and customer benefits, how to guide group discussions, and using competitions for engagement. In this episode we discuss: The key considerations and challenges in choosing the right platform Treating all participants equally in a customer community Overcoming the negative perception of Facebook How to enhance y...
Jul 12, 2023•36 min•Ep. 160
Community building expert Victoria Murden joins the show today to share what a community looks like for an eCommerce brand. She is currently the Chief Marketing Officer at Herdify – the world’s first offline brand tracking tool. Two-thirds of word-of-mouth influence happens offline and can't be tracked... until now. It targets offline word-of-mouth to amplify your sales. In this episode we discuss: Community: what is it and how can our brand benefit from it? Organic advocacy Partnering with suit...
Jul 05, 2023•34 min•Ep. 159
Jessie Healy runs Facebook Ads agency Webtopia and a coaching program too. She has helped hundreds of DTC eCommerce businesses across the world to profitably scale their online sales to seven figures and beyond. From having spent $20 million on digital advertising throughout her career, she shares some powerful strategies for improving your Facebook Ads performance that are working right now. In this episode we discuss: Optimising Facebook ads - what's working now ‘Training’ the algorithm Alloca...
Jun 28, 2023•33 min•Ep. 158
Laura Hanlon is the founder and co-director at eCommerce Growth Acceleration Agency Pink Leopard. It is the UK’s number one Boutique Ad Agency for Women’s fashion, beauty and homeware! She shares how to improve sales and recruit better quality customers using her proven strategy that focuses on capturing emails rather than directly driving sales. In this episode we discuss: Sourcing email addresses Lead gen ads Optimising copy and creative Converting leads … and how to stay creative in the wake ...
Jun 21, 2023•32 min•Ep. 157
Jonny Hyams is the Head of Client Services at Digital Gearbox, the Pay Per Click agency that helps businesses generate more leads and sales with their PPC management services, across Facebook Ads and other channels. In this episode we discuss: Using AI tools to help with your Facebook ads management Chat GPT as a tool to generate copy AI image creation The future of AI tools How to ‘train’ AI to deliver optimal results text to follow **** Get all the links and resources we mention & join our...
Jun 14, 2023•34 min•Ep. 156
We are joined by Aggie Meroni, the founder and CEO of White Bee Digital, a paid social agency supporting eCommerce businesses as they scale. She’s been super busy getting to grips with Advantage+ campaigns ever since they first started rolling out in October, and she shares some of her biggest lessons learnt along the way. In this episode we discuss: What is Advantage+ and how does it work? Utilising algorithms to target demographics Factoring annual sales peaks into your marketing Leaving targe...
Jun 07, 2023•40 min•Ep. 155
This episode's Offline marketing expert is Dru Carpenter, the co-founder at Slippy.io – an amazing tool for creating personalised print inserts to put in your parcels. We talk about the power of print inserts and how their 100% open rate can have a huge impact on your customer retention. In this episode we discuss: Leveraging the high open rate with mail inserts Reusing email marketing content in print Affiliate programs QR Codes and unique deals The personalisation potential of inserts Claim yo...
May 31, 2023•40 min•Ep. 154
Natalie Betts is the co-managing director at product sampling and brand partnerships agency Relish. Specialising in the beauty and FMCG industries AND guiding the business since its inception, Natalie is a master at getting your product into the hands of your future buyers the testing, optimising, and personalising the sampling experience. In this episode we discuss: The benefits of packaging inserts Postal product samples Choosing the right sample size for your product Using overstock to provid...
May 24, 2023•37 min•Ep. 153
Packaging is a phenomenal customer retention tool – when done right. Find out more from our guest, Lindsay Quan, Creative Director and Founder of Looq Design. We're discussing how this can even be a customer acquisition channel. Lindsay has been helping brands with strategic design since 2001, and knows the powers of a true brand experience. In this episode, we discuss: Packaging-based marketing Why should we improve our product packaging? How it impacts your customer acquisition and retention Q...
May 17, 2023•40 min•Ep. 152
Since 1999, Dylan Jenkins has been helping mail order and eCommerce businesses to recruit new customers through direct mail. Having worked with hundreds of brands to perfect their cold recruitment campaigns, Dylan is now Vice President of Sales at Epsilon Abacus, the premier data cooperative for catalogue and multi-channel retailers. In this episode we discuss: Cold direct mail’s appeal How customer data can be used in smarter ways The role of data co-operatives Changing your customer base Strat...
May 10, 2023•39 min•Ep. 151
Long-time marketing enthusiast Dan Dunn founded Paperplanes back in 2017 to merge the latest digital marketing technology with the power of print. They’ve now helped hundreds of brands to create personalised direct mail campaigns triggered by what customers actually do on your website. In this episode we discuss: The benefits of direct mail marketing How to keep your messaging personal Ways to A/B test Machine learning as a means of customer profiling Abandoned basket follow-ups Claim your exclu...
May 03, 2023•40 min•Ep. 150
Silvia Martin is an independent SEO consultant, founder of Trebole and judge of both the European Search Awards AND the UK Search Awards. Silvia is all about helping businesses improve their online presence, findability, search traffic and (most importantly!) organic revenue. In this episode we discuss: Tools to perform a link audit Why and how to do a tech audit How often we should audit our SEO Powerful AI tools you need to use What to do with the data from your SEO audits Book your free 1 hou...
Apr 26, 2023•30 min•Ep. 149
We are joined by Rob Stanbury, Senior SEO Consultant at Spec Digital – a PPC and SEO consultancy that helps clients all over the world through coaching, consulting, strategising and delivering business growth through Google. He spends his days working on how best to improve their eCommerce client’s SEO traffic… and most importantly revenue. In this episode we discuss: Where to start with upgrading your SEO AI integration Steps to take around process driven tactics How to get started with SEO Res...
Apr 19, 2023•40 min•Ep. 148
I’m chatting with SEO expert Montserrat Cano. She is an International SEO and Digital Marketing consultant whose core skill set is Technical SEO – so an awesome guest to help you make sure your next site move doesn’t screw up any of your SEO power. In this episode we discuss: The pros and cons of performing a site migration Reusing and improving your current website assets Minimising risk when updating SEO Including alt text to optimise SEO Is a website migration the right move for your business...
Apr 12, 2023•33 min•Ep. 147
Krissie is the CMO and founder at Kollectify, the zero waste digital marketing agency for Shopify Businesses. Today we explore SEO from a planet-first perspective, and how it can fit with better SEO performances. Enjoy this conversation with Krissie as she shares some fascinating insights into the carbon footprint of our content marketing. In this episode we discuss: Reducing our carbon footprint Optimising brand websites to deliver better SEO How simplifying user experience can increase sustain...
Apr 05, 2023•28 min•Ep. 146
Komal Helyer knows email marketing inside out from working to grow email marketing platforms for the last 15 years. She’s also a brand ambassador for the Women in Tech forum, and Chair of the Email Council at the DMA. In this episode we discuss: Being smarter and more transparent with consumer data Getting the most out of our email campaigns Optimising website design for dark mode and mobile Practical applications for AI How and when to use automation Deliverability and security Get 30% off Omni...
Mar 29, 2023•34 min•Ep. 145
