Digital Advertising: Create a Competition-Beating Ad Strategy with Rob Harrison-Plastow

Rob is CEO at Source Nine, home to The Empathy Blueprint… which you may remember from a previous episode.

Rob and the team at Source Nine help you take the guesswork out of your ad strategies and create a highly effective campaign that deeply resonates with your target audience.

 In this episode we discuss:

• The steps to create a competition beating ad strategy
• Why it's crucial to start with customer research
• The importance of using both Qualitative AND Quantitative research methods
• Key factors in creating successful brand strategies
• Tips for capturing the customer's voice to improve messaging

[05:45] Directly engage with customers for advantage.

[09:50] Quantitative data helps with segmentation.

[13:36] Clear objectives, solve problems, and focused participants.

[23:15] Quickly complete projects.

[29:57] Change your thinking.

[32:29] Gain customer insight for effective marketing strategy.

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