We are joined by Emil Kristensen, who is CMO at eCommerce CRM system Drip. Before that he was CMO and co-founder at Sleeknote – so he’s been helping us all improve our email marketing for a decade! He talks about the current problem with email newsletters and an alternative plan that you can try today. In this episode we discuss: The benefits of doing away with weekly newsletters Be hyper specific with your targeted messaging Identifying customers’ pain points Practical tips for drafting genuine...
Mar 22, 2023•38 min•Ep. 144
Kerri McDonald co-founded her agency The Greenhouse in 2020 to help eCommerce brands improve their email and SMS channels. They’ve already helped over 30 brands to generate over $50m via email and SMS alone. Prior to founding The Greenhouse, she was Director of Marketing for a beauty brand where she grew eCommerce sales from $2m to $25m in just 3 years. In this episode we discuss: Implementing SMS into your marketing campaigns The right time to start expanding your reach The various uses for SMS...
Mar 15, 2023•33 min•Ep. 143
For the second time on the show, we are joined by Gabe Gabe Macaluso, the Director of Customer Success at Omnisend. Prior to that he was on the Bronto team at Netsuite – so Gabe’s got some serious eCommerce email pedigree! It was a refreshing conversation to hear Gabe unpack how to optimise your existing email content. In this episode we discuss: Improving the marketing methods you’re already using Updating your email content to achieve low-effort, high-performance results Repurposing already ex...
Mar 08, 2023•40 min•Ep. 142
Hannah Spicer has been helping luxury brands sell more online – especially with their email marketing since 2004, including roles at Harvey Nichols, Stella McCartney, De Beers, and Kurt Geiger. She now runs her own consultancy, Hannah Spicer Consulting, specialising in email marketing for an equally impressive list of luxury and fashion brands. In this episode we discuss: How to overcome some of the challenges with email marketing for luxury and premium brands What you can do with abandoned cart...
Mar 01, 2023•37 min•Ep. 141
In this episode, we continue our exploration into marketing attribution and delve into the work of AI Media Buying. We are joined by a self-confessed Meta Ads junkie, Rabah Rahill, who is the CMO at Triple Whale. The eCommerce Operating System manages analytics, attribution, and creative for your Shopify store in one place, and currently sits across 7,000 stores. In this episode we discuss: The foundations of economics 101: those with the best margins will always win The top 3 things that the be...
Feb 22, 2023•41 min•Ep. 140
Jo is the COO at Sweet Analytics, an analytics suite where you can bring all your data together to get a single customer view, and benchmark against the industry. Prior to joining Sweet Analytics Jo spent 18 years working at big name retailers in the UK across the fashion and furniture sectors. In this episode we discuss: The basics that you need in place before you even start thinking about attribution Why it's important to get the numbers right How to avoid the common pitfalls Jo has seen The ...
Feb 15, 2023•33 min•Ep. 139
Jill Quick is an analytics consultant and trainer at The Coloring In Department. Originally a client-side marketer, she’s been helping brands of all sizes to get to grips with their measurement strategy since 2011. We’re all starting to get to grips with GA4 – but is it all we need? In this episode we discuss: Why attribution doesn’t need to be so complicated Being clear on who you are presenting the data to Why User Acquisition and Traffic Acquisition are key reports to monitor Having the right...
Feb 08, 2023•41 min•Ep. 138
We are joined by Marketing Attribution Expert Jo Young. Jo is the Managing Director at UniFida, a team of data driven marketing experts with a focus on attribution, especially matching up offline and online marketing. Jo’s been at the forefront of marketing data analysis since 1995! In this episode we dive into why marketing attribution shouldn’t be scary – it tells you how everything is working. We discuss getting your first-party data in order, how attribution helps you understand the customer...
Feb 01, 2023•27 min•Ep. 137
Jonny Hyams is the head of client services at Digital Gearbox, driving sales and great ROAS for their clients across Google Ads and other channels. This is a bonus episode because we have so much to cover in Google Ads at the moment. In this special episode, we explore what affects everything on this topic… bidding strategies. Jonny talks about the different types of strategies, including Manual, Maximise Impressions, Maximise Clicks, Maximise Conversion and Maximise Conversion Value. We also di...
Jan 27, 2023•35 min•Ep. 136
Imogen Collins is Head of Delivery at Genie Goals, an award-winning agency driving results for ambitious eCommerce brands like mamas and papas, Smythson, Karl Lagerfeld, and Biscuiteers. Imogen has been helping brands improve their search engine marketing since 2013! Imogen talks about the key changes to Google Keywords ads in 2023. We unpack how Ad formats have changed greatly, the new goal-based campaign type Performance Max (aka PMax) keeping an eye on ROAS (Return on Ad Spend), responsive te...
Jan 25, 2023•36 min•Ep. 135
Nicki Eggie leads the Paid Advertising team at Reload Digital, Europe’s number 1 rated digital marketing agency for eComm and retail brands! Go team Reload!! Since 2009 the clients they’ve helped include everyone from Wrangler and L’Occitane to Emma Bridgewater and Harper Collins! Nicki is sharing 3 ways to use Audiences to increase the performance of your Google Ads Keywords Campaigns. Digital Gearbox - grab one of 10 free one to one consultations here >> keepopt.com/digitalgearbox **** G...
Jan 18, 2023•36 min•Ep. 134
Charlotte Sheridan is the founder of The Small Biz Expert a digital marketing agency based in London handling both Google and Facebook Ads. We're discussing why you should be considering YouTube ads as part of your top of funnel marketing this year. And Charlotte's giving us the 101 on what you need to know before you get stuck in. including ad formats, placements, targeting and more. Digital Gearbox - grab one of 10 free one to one consultations here >> keepopt.com/digitalgearbox **** Get...
Jan 11, 2023•32 min•Ep. 133
Nick Trueman is the founder of Spec Digital, and host of the Winning with Shopify Podcast. He's also a true Google Ads geek! Nick is sharing exactly what's happening on Google Shopping Campaigns - and what you need to know to make them work for you this year. Including Performance Max, Standard Shopping Campaigns, SmartShopping and much more. Digital Gearbox - grab one of 10 free one to one consultations here >> keepopt.com/digitalgearbox **** Get all the links and resources we mention &am...
Jan 04, 2023•35 min•Ep. 132
Sarah Falcon is the VP of marketing at Object Edge where she leads marketing strategy and execution – including driving high performing content marketing. Sarah gets to work across a number of industries including both B2B and B2C eCommerce. We'll be discussing Why is blog content important on an eCommerce site? Why do we need a system to drive our blog content? How to build your blogging checklist How to find the people to deliver your blogging checklist How to optimise your blogging once you’v...
Dec 28, 2022•30 min•Ep. 131
Noémi Beres AND Gabor Kazai are the founders and owners of Podcast Connections, a podcast booking agency who specialise in helping their clients get on the right podcasts to grow their brand awareness, generate engagement, and (of course) acquire more customers. We're discussing how you can leverage this powerful channel for your eCommerce brand. Episode sponsored by Klaviyo **** Get all the links and resources we mention & join our email list at https://keepopt.com Love the show? Chloe woul...
Dec 21, 2022•29 min•Ep. 130
Ian Leslie is the Editor in Chief at Bank Notes, the media arm of creator marketing platform #paid. With deep experience in both eCommerce AND Content marketing - we're exploring the big strategic shifts to identify what's working now. Episode sponsored by Klaviyo **** Get all the links and resources we mention & join our email list at https://keepopt.com Love the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify...
Dec 14, 2022•33 min•Ep. 129
Omar Zenhom has helped over 120,000 listeners to start, grow and scale their businesses with his “The $100 MBA Show” podcast. One of his first businesses was an eCommerce brand, AND he’s the co-founder and CEO of successful webinar platform Webinar Ninja. Content marketing has been a key part of both what he teaches and how he's grown each of his businesses. In this episode he's sharing tips around increasing content interaction, partnering to make content production really easy, webinars (yes, ...
Dec 07, 2022•35 min•Ep. 128
Ty Givens is a CX expert and advisor to companies that want to improve and scale customer experience. With the team she’s built at CX Collective they tackle everything from workforce management and training, to process improvement, and CRM implementation. As she describes it – they’re rebuilding the plane whilst in flight! Achieving ROI upwards of 60% for their clients – now that’s worth the investment. We're exploring just how to attack the process of massively improving your customer services ...
Nov 30, 2022•39 min•Ep. 127
Adam Pearce is the host of the Shopify Across the Pond Podcast, co-founder of the eCom Collab Club, AND Co-founder at Shopify Agency Blend Commerce – who describe themselves as the Customer Experience Agency – a perfect fit for this episode! We are exploring how to improve the experience on your product pages to give the customer the information they need in the right place on the page. including tweaks to your templates, and how to improve the pages of your bestsellers - no stone unturned! Get ...
Nov 23, 2022•37 min•Ep. 126
Alice Brown is chief fish tickler at Alice Writes Copy – yes she’s a copywriter specialising in balancing the rational with the emotional to fix the holes in your customer journey. AND a nominee for this year’s Entrepreneur of the Year in the Women’s Awards. We're discussing how to massively improve the customer experience on your website by getting the copy right. Starting with HOW to work out what you should be saying, and moving into where to make the tweaks for the maximum impact. Episode sp...
Nov 16, 2022•39 min•Ep. 125
Ian Kerr is the founder and host of the Postal Hub Podcast and somewhat obsessed with delivery. We're continuing our exploration of the different facets of improving customer experience - this time diving into delivery that all important step of getting the parcel into your customers hands. Episode sponsored by Klaviyo **** Get all the links and resources we mention & join our email list at https://keepopt.com Love the show? Chloe would love your feedback - leave a review here: https://keepo...
Nov 09, 2022•34 min•Ep. 124
Greg Zakowicz is the eCommerce Expert at email and SMS marketing platform Omnisend. AND host of the Cart Insiders Podcast. We're exploring how you can increase the customer experience levels of your automated email marketing to improve sales and retention. Including tips for abandoned baskets, welcome campaigns, and your post purchase sequence. Episode sponsored by Klaviyo **** Get all the links and resources we mention & join our email list at https://keepopt.com Love the show? Chloe would ...
Nov 02, 2022•46 min•Ep. 123
Cal Devine is the Managing Director at social media agency cbsocial where they run paid and organic social media activity for eCommerce brands around the world. Chloe and Cal discuss everything you need to know to set up and grow the visibilty of your brand's TikTok profile - including Tools, Post Frequency, Content Ideas, how to engage, building your followers, AND what's working right now. Episode sponsored by Klaviyo **** Get all the links and resources we mention & join our email list at...
Oct 26, 2022•31 min•Ep. 122
Sven Muchow is a TikTok Advertising specialist helping eCommerce brands scale their performance on this exciting new channel. Chloe asks Sven all the questions you want answers to about this new platform - budget, timescales, optimisation tips, likely performance, what's working? what isn't? and lots, lots more. Get all the links and resources we mention at KeepOptimising.com Episode sponsored by Klaviyo...
Oct 19, 2022•36 min•Ep. 121
Kristen Wiley is the founder and CEO at Statusphere, a matchmaking platform to help you scale, track and optimise your micro-influencer campaigns. She's been running Influencer Marketing campaigns for over 10 years and if giving us all the ins and outs of how to run your first successful influencer marketing campaign on TikTok. Get all the links and resources we mention at KeepOptimising.com Episode sponsored by Klaviyo...
Oct 12, 2022•33 min•Ep. 120
Danny Desatnik is the Creator Initiatives Manager at #paid and host of the Creator Culture Podcast. This month we’re all about TIKTOK Yes, I think it’s time for us to go deep into the newest of social media platforms, the one that’s been changing how we consume content and which has Meta’s knickers in a twist. Why now? Well, I think marketing on TikTok has reached a level of maturity that it’s worth you considering for your business. And by maturity I mean there are tried and tested strategies t...
Oct 05, 2022•37 min•Ep. 119
In this episode, we have everything you need to know to make this year's Black Friday (and the whole holiday season!) super successful for your business. Our 7 eCommerce experts share powerful advice that is going to help you end this year on a high for your business, despite all the crazy stuff that's going on right now. Our experts are... Burc Tanir, Prisync Jordan Owen, Mollie Jessica Totillo Coster, eCommerce Badassery Arnaud Betourne, Nest Commerce Chaya Oosterbroek, Yoast Mark Hook, Bright...
Sep 28, 2022•26 min•Ep. 118
Tom Baker is the founder of FordeBaker Amazon Marketing Agency, who help launch brands on Amazon, and make them profitable. He's taking us through how to craft the perfect Amazon product page, to maximise your sales by improving your Amazon conversion rate. The 5 are: 1. Know what makes your audience tick 2. Demo not a catalogue 3. Mobile first 4. Advantages beats benefits and features 5. BUT don’t forget the features! Get all the links and resources we mention at KeepOptimising.com Episode spon...
Sep 21, 2022•38 min•Ep. 117
Martin Heubel spent 4 years at Amazon managing various FMCG product categories, including working with vendors to expand the range and increase sales. On leaving Amazon in 2021 he founded his consultancy Consulterce to help B2C Household and CPG brands like Adidas, Hero Group, and AG Barr reliably increase their profits with Amazon. So who better to give us the latest tips for upping our Amazon profits! Martin's taking us through the THREE key tactics and strategies you need to deploy to grow yo...
Sep 14, 2022•39 min•Ep. 116
Jesse Wragg lives deep in product data for marketplaces! As co-founder and Managing Director at eCommeleon he’s busy making the process of getting your product data ready much more automated. So you can distribute to multiple marketplaces globally much more easily. He's joining us to discuss how to launch successfully on niche marketplaces with the aim of increasing your customer base (and of course... your sales!) Get all the links and resources we mention at KeepOptimising.com Episode sponsore...
Sep 07, 2022•37 min•Ep. 115
