Attribution: Is GA4 all you need? with Jill Quick

Jill Quick is an analytics consultant and trainer at The Coloring In Department. Originally a client-side marketer, she’s been helping brands of all sizes to get to grips with their measurement strategy since 2011. We’re all starting to get to grips with GA4 – but is it all we need?

In this episode we discuss:

• Why attribution doesn’t need to be so complicated 
• Being clear on who you are presenting the data to
• Why User Acquisition and Traffic Acquisition are key reports to monitor
• Having the right analytics in place to ensure that the data coming through is correct
• Getting ready for BigQuery and the future of your raw data

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