Kunle Campbell is the host of the 2x eCommerce podcast, and an outsourced eCommerce CMO for a number of DTC businesses. And for just over a year he’s been co-founder of the super exciting investment business Octillion Capital Partners. The 5 tips we'll be discussing are: Trim the Fat in your P&L Segment your customers Survey your customer segments Create bundles to offer value Invest in top of funnel content [Originally part of our 'Q4 Updates' Month with episodes 110-114] Episode sponsored ...
Aug 31, 2022•39 min•Ep. 114
Ian Hammersley is one of the Hammersley Brothers, Author of the brilliant and bestselling book “Ultimate Guide to eCommerce Growth”, CEO of Smartebusiness, and dabbler in running eCommerce stores too! In this episode Chloe and Ian are sharing how to structure your marketing plans to survive and thrive in these challenging economic times. [Originally part of our 'Q4 Updates' Month with episodes 110-114] Episode sponsored by Klaviyo **** Get all the links and resources we mention & join our em...
Aug 24, 2022•35 min•Ep. 113
Burc Tanir is the CEO of Prisync, the competitor price tracking & dynamic pricing software. Aka The eCommerce Pricing guy! Burc and his company help 100s of eCommerce companies improve their profits with bulletproof pricing strategies that can be applied by any eCommerce company regardless of its size. [Originally part of our 'Q4 Updates' Month with episodes 110-114] Episode sponsored by Klaviyo **** Get all the links and resources we mention & join our email list at https://keepopt.com ...
Aug 17, 2022•33 min•Ep. 112
Dan Coleman is a Google Analytics specialist and eCommerce Wizard and he's sharing the common sense guide to GA4 upgrades. If you only pay attention to one GA4 resource - make it this one. Since the start of 2022 Dan's been implementing GA4 for eCommerce websites, and joins us to share exactly what you need to know. PLUS he shares some resources that will make implementing it and benefiting from it so much easier. Dan is accredited by both the Chartered Institute of Marketing AND the Institute o...
Aug 10, 2022•56 min•Ep. 111
Chase Clymer is the co-founder of Shopify agency Electric Eye, AND host of the Honest eCommerce Podcast. He's joining us to discuss the ins and outs of the latest set of Shopify Editions updates - including giving you much needed clarity on how it can benefit you, and how you can avoid the bright shiny objects within the list. [Originally part of our 'Q4 Updates' Month with episodes 110-114] Episode sponsored by Klaviyo **** Get all the links and resources we mention & join our email list at...
Aug 03, 2022•41 min•Ep. 110
Magda Houalla is the Director of Marketing Strategy at Aspire, the influencer marketing platform for high-growth eCommerce brands that’s used by over 700 brands to manage their influencer marketing. Magda has been deep in the world of creating influencer marketing partnerships that drive sales since 2015 – so it’s really awesome to have someone with her depth of experience here. We're discussing why you should be doing Influencer Marketing in 2022, how to get started, AND the top strategies that...
Jul 27, 2022•35 min•Ep. 109
Rick Magennis is back on the podcast again to take us through how to get started with Affiliate Marketing (Plus what's working in 2022). Rick has been in eCommerce marketing for nearly 10 years, growing sales the right way for his clients. He is the President and Founder at BearCat Media, an affiliate marketing agency. Platform agnostic they’re all about driving the right results for each client. And he’s also recently founded Partnership Discovery to help brands find new affiliates more efficie...
Jul 20, 2022•40 min•Ep. 108
We're exploring how you can get new customers at a great price, who are a great fit for your business by partnering with your own customers. Our guest is Jason Bell, Director of Partnerships at LoyaltyLion – one of the leading customer loyalty and engagement platforms. So who better to discuss how you can partner with your own customers to increase sales? And, yes, we'll also be asking for the latest and best loyalty marketng tips too. Get all the links and resources we mention at KeepOptimising...
Jul 13, 2022•29 min•Ep. 107
We're exploring how you can get new customers at a great price, who are a great fit for your business by partnering with other brands, retailers, and eCommerce stores. Plus our guest will reveal the new service he's built to make it really easy for you to do just this. Simon Rigby has run his own eCommerce store, spent 30 years running an office supply business, and now mainly spends his time coaching other business owners… but he’s also the founder of My Flyer Inserts – built to help eCommerce ...
Jul 06, 2022•33 min•Ep. 106
Becky Hopkin runs my favourite Ads agency – Digital Gearbox. As well as doing great work for a number of eCommerce brands they also run our ads across Google, Facebook, and Reddit. She's back on the show to take us all through the various Facebook Ad formats we can use, and when and how to use each one for the best results. Get all the links and resources we mention at KeepOptimising.com Episode sponsored by Klaviyo...
Jun 29, 2022•39 min•Ep. 105
Antoine Gagné is the founder and CEO at J7 Media, a creative and data-driven Facebook Ads agency managing over $30m in yearly ad spend. J7 Media specialise in helping DTC brands grow their sales, and right now – a lot of that is based on User Generated Content –aka UGC. We're discussing what the FOUR types of UGC ad should be using are, where to put them in the sales funnel, how to create them, tips for great video and optimisation and a fair bit more Facebook Ad insight on top of all that as we...
Jun 22, 2022•38 min•Ep. 104
Everything you need to know to improve your videos and graphics this year. (and save time!) Ben Ryder is Head of Creative at Nest, and previously Content Specialist at Lululemon. Ben’s helped make Nest one of only a handful of agencies awarded top tier Facebook partner status – awarded because they’re that good at managing your ads. With a client list including Huel, Papier, ME+EM and Ted Baker. Get all the links and resources we mention at KeepOptimising.com Episode sponsored by Klaviyo...
Jun 15, 2022•38 min•Ep. 103
Colby Flood is the founder of Facebook Ads agency Brighter Click, who regularly 2x or 3x their client’s Facebook Ad revenues. They’re managing over 20 million in ad spend, and have managed over 75 happy clients! He’s also recently been invited to join the Forbes Business Council! AND become an Entrepreneur.com Leadership Network Advisor. He's joining Chloe in this episode to dive deep into one Facebook Ad strategy - the founders story ad. We'll talk about how to create it, what sort of story wor...
Jun 08, 2022•29 min•Ep. 102
If you listen to our sister show eCommerce MasterPlan, you’ll have recently heard me chatting with Rob about his phenomenally successful new eCommerce venture where they achieved sales of £200k in just the first 8 weeks of trading. Well, Rob’s here to explain the detail of how he created the Facebook Ads that achieved that, which is a service he’s now offering other eCommerce brands through his marketing agency TIME. Listen to the end to find out how to get his free 'Empathy Blueprint' which wil...
Jun 01, 2022•35 min•Ep. 101
For our 100th episode our host, Chloe Thomas, will be answering YOUR questions. She's picked the 9 biggest questions we've been sent in to give you the answers you need to succeed this year. If there's a question you've been meaning to ask... we bet it's covered in this epic episode. Get all the links and resources we mention at KeepOptimising.com Episode sponsored by Klaviyo...
May 25, 2022•54 min•Ep. 100
Luke Carthy started his eCommerce career client side, then after being invited to speak at MozCon 2019 (oh yes!) he decided to go at it alone. He now spends his days helping his clients deliver sustainable eCommerce growth with SEO and CRO. He's back AGAIN on the show to share his insight on why you should get your CRO fixed before your SEO. AND sharing LOTS of great new tips to improve your SEO and CRO performance. PLUS we're talking GA4, Google Analytics 4 as well. Get all the links and resour...
May 18, 2022•41 min•Ep. 99
Justin Seibert is the President of Direct Online Marketing, a top 200 Premier Google Partner who have clients around the world.. Justin and his team have been helping clients with their SEO marketing for well over a decade. In this episode we’re exploring… an under discussed part of SEO – using SEO to manage your online reputation and maximise your marketing impact. Yes we’re talking about taking control of the search results page. Both removing any negative things from your brand search page, A...
May 11, 2022•31 min•Ep. 98
Brandon Leibowitz got his first SEO job WAY BACK in 2007! Building the SEO power for a new eCommerce site with over 10,000 skus. Soon after that he founded his agency “SEO Optimizers” where they are all about… Getting More Sales From Google Using SEO so you can Stop Spending Money On Ads. In this episode he's chatting with podcast host Chloe Thomas about the latest and best linkbuilding strategy for your eCommerce store - and it's something everyone can do! Get all the links and resources we men...
May 04, 2022•29 min•Ep. 97
In this episode, we’re going to be getting into how Customer-First Data and Zero Party data can be used to improve customer retention – upping those all-important CLV stats, and stopping your competition from stealing your customers! This episode is a simulcast (of sorts!) with our brand new eCommerce MasterPlan Virtual Summit that goes live today! 10 hand-picked experts are sharing the key tactics you need to grow your business in this challenging year – 5 sessions on acquisition, and 5 on rete...
Apr 27, 2022•30 min•Ep. 96
Komal Helyer really knows her email marketing! She is the VP of Marketing at Email marketing platform Pure360, AND Chair of the DMA Email Marketing Council. She’s been in marketing for even longer than me – always focused on helping clients find the best strategy and drive the best possible results. AND she’s just been named one of "20 Email marketing experts you need to follow” by Mailcon. We're sharing tips on.... UGC, Content automisation, Interactive content, Hyper personalisation, AI optimi...
Apr 20, 2022•34 min•Ep. 95
Laura’s been helping business owners and marketers improve their Pinterest performance for over a decade! Sharing the best strategies, and how to make those strategies work time and time again for you. One of the latest areas she’s seeing success in is using Pinterest to grow your email list – and that’s what she’s here to tell us all about in this episode. Not only will you learn EXACTLY how to use organic Pinterest Posts to to grow your email list, you'll also find out how to accelerate that w...
Apr 13, 2022•31 min•Ep. 94
My guest Gen Furukawa is the co-founder of Prehook, and host of the Cart Overflow podcast. He created Prehook to help Shopify merchants create amazing experiences through quizzes and product recommendations and in the process has become an expert in using quizzes to grow your email list. We're discussing WHY you should be building quizzes into your email sign up strategy, HOW to set that up, and HOW to use the data you collect to grow your sales. Get all the links and resources we mention at Kee...
Apr 06, 2022•36 min•Ep. 93
My guest Becky Hopkin runs my favourite Google Ads agency – Digital Gearbox. As well as doing great work for a number of eCommerce brands they also run our ads across Google, Facebook, and Reddit. We're chatting about all things you should be doing to improve the performance of your Google Shopping Campaigns - PLUS what you need to know about the new "Performance Max" Campaign type. Get all the links and resources we mention at KeepOptimising.com Episode sponsored by Klaviyo...
Mar 30, 2022•37 min•Ep. 92
Guest Alex Hogan is head of marketing for PushON a full service eCommerce agency specialising in Magento, SEO and Paid Media, so he gets to work across a range of eCommerce brands every day. And he has over 10 years experience driving eCommerce sales with Google Ads. We're discussing all the latest tips and ideas for improving your keyword ad performance, including changes to match types (broad match modifiers, phrase match etc), keyword scultping (yes negatives!), responsive text ads, AND why g...
Mar 23, 2022•40 min•Ep. 91
This bonus episode is our response to what’s happening in Ukraine. It’s VERY low-fi – no jingles, no ads, and edited by Chloe!!! Because I wanted to get it out fast (this is hitting the airwaves a mere 2 hours after we recorded it), because we’re putting it out on multiple podcasts AND because it just feels totally wrong to put ads in an episode like this. So what’s this episode about? Earlier this week Matteo reached out to see if I’d be up for sharing what he and his team are doing to help in ...
Mar 17, 2022•36 min
Andy Splichal is the author of the Make Each Click Count book series, host of the Make Each Click Count Podcast, founder of Make Each Click Count University, AND founder of True Online Presence. An online marketing strategist with over two decades of experience helping companies increase their online presence and profitable revenues. Andy’s just re-released his bestselling book – “Make Each Click Count the T.O.P. guide to success using Google Ads” In this episode we're dipping into Andy's knowel...
Mar 16, 2022•29 min•Ep. 90
Zeze Peters is a ROCKET SCIENTIST – no really he is. But he’s spent most of his career working in digital and in 2017 founded Beam.City to simplify advertising, and help businesses stop wasting money on un-optimised adverts, and save the time it takes to manage and optimise ad accounts. So if you’ve ever thought that running a successful Google Ads account was rocket science… Zeze’s here to explain how it can be a LOT easier than that. It's time to save time, and money, and stress - we're explor...
Mar 09, 2022•32 min•Ep. 89
Laura comes highly recommended for her Google Ads skills by the CEO of one the UK’s leading Shopify agencies Blend Commerce – thanks for the tip Adam! Laura is the owner of Sweet Digital a fully remote digital marketing agency, and has over a decade of Google Ads experience. We have a blast chatting through how to use multiple parts of Google Ads to maximise your ROI by targeting multiple stages of the customer journey funnel. Get all the links and resources we mention at KeepOptimising.com Epis...
Mar 02, 2022•33 min•Ep. 88
Paul Hendrick is the owner of DJH Advertising and Catalogues. He has nearly 40 years award-winning experience helping mail order brands (both startups and established distance selling power houses!) drive sales with catalogues and off the page advertising. Discover everything you need to know about Off The Page advertising including, exactly what it is, what ads work best, how much it costs, potential return - and how to get started. These are basically offline Facebook Ads - but with higher pro...
Feb 23, 2022•32 min•Ep. 87
Sue Monhait is the host of the Gift Biz Unwrapped Podcast, where she helps handmade product businesses to grow. And she’s also the owner and CEO of The Ribbon Print Company, a B2B eCommerce business selling customised on-site ribbon printing hardware, software and supplies. So for both her own business, and in helping her audience – Sue really knows how offline selling events can benefit your whole business. This month we’re all about OFFLINE MARKETING and so far we’ve exploring sending marketin...
Feb 16, 2022•36 min•Ep. 86
