Google Ads Bidding Strategies Explained with Jonny Hyams
Episode description
Jonny Hyams is the head of client services at Digital Gearbox, driving sales and great ROAS for their clients across Google Ads and other channels.
This is a bonus episode because we have so much to cover in Google Ads at the moment. In this special episode, we explore what affects everything on this topic… bidding strategies.
Jonny talks about the different types of strategies, including
- Manual,
- Maximise Impressions,
- Maximise Clicks,
- Maximise Conversion
- and Maximise Conversion Value.
We also discuss setting up your own Google Ads native tracking, learning from the Reddit community, what to do if you’re hitting a ‘doom spiral’ – and why you need to prepare more for automation.
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