Attribution: Customer Journey Based Attribution with Jo Young
Episode description
We are joined by Marketing Attribution Expert Jo Young. Jo is the Managing Director at UniFida, a team of data driven marketing experts with a focus on attribution, especially matching up offline and online marketing. Jo’s been at the forefront of marketing data analysis since 1995!
In this episode we dive into why marketing attribution shouldn’t be scary – it tells you how everything is working.
We discuss
- getting your first-party data in order,
- how attribution helps you understand the customer behaviour and journey,
- and how to do marketing sustainably by tracking your carbon cost of traffic sources.
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