SMS Marketing: The Key to Success with SMS with Kerri McDonald
Episode description
Kerri McDonald co-founded her agency The Greenhouse in 2020 to help eCommerce brands improve their email and SMS channels.
They’ve already helped over 30 brands to generate over $50m via email and SMS alone.
Prior to founding The Greenhouse, she was Director of Marketing for a beauty brand where she grew eCommerce sales from $2m to $25m in just 3 years.
In this episode we discuss:
- Implementing SMS into your marketing campaigns
- The right time to start expanding your reach
- The various uses for SMS… and which approach has the most benefit for your brand
- Where to source your addresses
- How best to communicate with your customers via SMS
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