Content Marketing: Create your Blog Creation Checklist to deliver eCommerce Growth
Dec 28, 2022•30 min•Ep. 131
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Episode description
Sarah Falcon is the VP of marketing at Object Edge where she leads marketing strategy and execution – including driving high performing content marketing. Sarah gets to work across a number of industries including both B2B and B2C eCommerce.
We'll be discussing
- Why is blog content important on an eCommerce site?
- Why do we need a system to drive our blog content?
- How to build your blogging checklist
- How to find the people to deliver your blogging checklist
- How to optimise your blogging once you’ve got your blog creation checklist
Episode sponsored by Klaviyo
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