Offline: The 100% Open Rate with Unboxing Experiences with Dru Carpenter
Episode description
This episode's Offline marketing expert is Dru Carpenter, the co-founder at Slippy.io – an amazing tool for creating personalised print inserts to put in your parcels.
We talk about the power of print inserts and how their 100% open rate can have a huge impact on your customer retention.
In this episode we discuss:
- Leveraging the high open rate with mail inserts
- Reusing email marketing content in print
- Affiliate programs
- QR Codes and unique deals
- The personalisation potential of inserts
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