Facebook Ads: Lookalikes and Creative Optimisation with Jessie Healy
Jun 28, 2023•33 min•Ep. 158
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Episode description
Jessie Healy runs Facebook Ads agency Webtopia and a coaching program too.
She has helped hundreds of DTC eCommerce businesses across the world to profitably scale their online sales to seven figures and beyond.
From having spent $20 million on digital advertising throughout her career, she shares some powerful strategies for improving your Facebook Ads performance that are working right now.
In this episode we discuss:
- Optimising Facebook ads - what's working now
- ‘Training’ the algorithm
- Allocating budget
- Using lookalikes
- TikTok and reel style videos
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