Offline: Programmatic Direct Mail with Dan Dunn, PaperPlanes

Long-time marketing enthusiast Dan Dunn founded Paperplanes back in 2017 to merge the latest digital marketing technology with the power of print. They’ve now helped hundreds of brands to create personalised direct mail campaigns triggered by what customers actually do on your website.

In this episode we discuss:

• The benefits of direct mail marketing 
• How to keep your messaging personal 
• Ways to A/B test
• Machine learning as a means of customer profiling 
• Abandoned basket follow-ups

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