Offline: New Customer Acquisition via Direct Mail with Dylan Jenkins
Episode description
Since 1999, Dylan Jenkins has been helping mail order and eCommerce businesses to recruit new customers through direct mail.
Having worked with hundreds of brands to perfect their cold recruitment campaigns, Dylan is now Vice President of Sales at Epsilon Abacus, the premier data cooperative for catalogue and multi-channel retailers.
In this episode we discuss:
- Cold direct mail’s appeal
- How customer data can be used in smarter ways
- The role of data co-operatives
- Changing your customer base
- Strategies for A/B testing
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