Community: The Do's and Don'ts of Community Building with Lottie Unwin
Jul 26, 2023•35 min•Ep. 162
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Episode description
Not only is Lottie Unwin the Founder of ‘The Copy Club’ – a community for marketers with over 1,000 paying members, but she also helps eCommerce brands to build community and is CMO at luxury Fashion accessories brand Elizabeth Scarlett. Hear her take on what she has learnt over the last eight years.
In this episode we discuss:
- What is the difference between audience and community?
- Digging into the commercial context of community
- Who is your “army of content creators”?
- Ideas of online experiences
- Why autonomy is the secret ingredient for any successful community
- When should you NOT build a Community?
Download our ebook >> https://keepopt.com/ebook "500 Top Tips to Make Your eCommerce Business More Profitable"
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