Peak Season: From Discounts to Bundles – Profitable Promotions 101 with Rosie Bailey, Nibble
Episode description
Rosie Bailey is the CEO at Nibble, THE award-winning eCommerce AI negotiation bot. Which means she’s ALL about helping eCommerce brands and retailers to increase conversion at the same time as saving margin – thus ultimately increasing profits!
In this episode we discuss:
- How do different customers engage with products through different channels?
- How to preserve brand values on DTC websites
- Tips for companies preparing for Black Friday promotions
- How can bundles be effectively used in promotions?
- Incorporating mystery boxes into promotions: the potential benefits and drawbacks
[05:15] Academic research shows negotiation costs: time, face.
[08:43] Customer lifetime value key to profit.
[10:56] Different customers require different channels of sales.
[17:35] Marketing message: big percentage vs. discounting
[27:02] Optimise by looking at competitors and tools.
[30:12] Ways to improve promotions and increase profitability.
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