Email Marketing: Maximise Your 2023 Email Performance with Komal Helyer
Mar 29, 2023•34 min•Ep. 145
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Episode description
Komal Helyer knows email marketing inside out from working to grow email marketing platforms for the last 15 years. She’s also a brand ambassador for the Women in Tech forum, and Chair of the Email Council at the DMA.
In this episode we discuss:
- Being smarter and more transparent with consumer data
- Getting the most out of our email campaigns
- Optimising website design for dark mode and mobile
- Practical applications for AI
- How and when to use automation
- Deliverability and security
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