Black Friday Top Tips 2023 including TikTok Shop, SMS, and Loyalty Programs
Episode description
Welcome to this year’s Black Friday Top Tips episode!
Not only are my 9 guests offering excellent advice, each one is coming from a different perspective, and if I was going to write out my own advice for Black Friday 2023… there isn’t a key point on that list they’ve missed.
Here's who's sharing their top tip for Black Friday:
- Mary Lister, Triple Whale
- Jodie Guichard, Inventory Planner by Sage
- David Meakin, SHOPLINE
- Imogen Collins, Genie Goals
- Ed Barter, Herdify
- Fiona Stevens, Loyalty Lion
- Derric Haynie, Pipe17
- Jessica Totillo Coster, eCommerce Badassery
- Greg Zakowicz, Omnisend
In this episode we discuss:
- TikTok Shop’s impact on Black Friday strategies
- Why is it important to attract attention to your brand on Black Friday?
- Should you focus on existing customers? Or new customer acquisition?
- Launching a loyalty program before Black Friday
- How can automation, specifically in email marketing, drive sales on Black Friday?
- What should your discount strategy look like?
- How to make sure your systems don't have a meltdown
[07:22] Tech solutions streamline stock management and boost efficiency.
[12:51] Consumers' buying behaviour driven by social cues.
[16:18] Black Friday success relies on loyal customers.
[20:20] TikTok shop gaining popularity, cost-effective for brands.
[22:51] 2023 has been a weird year for businesses.
[26:27] Email and SMS automation boost sales.
[29:31] Don't neglect your strategy for Black Friday.
And if you want more... you can find the replay of our Profitable Black Friday Webinar here https://web1.ecommerceexplored.com
Learn about Herdify >> https://keepopt.com/herdify
Find your next eCommerce tool >> https://keepopt.com/tech
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