Digital Advertising: The Apple iOS17 update... with Helga and Wesley from Leaf
Aug 09, 2023•38 min•Ep. 164
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Episode description
Helga Alvarez is the CTO, and Wesley Hartley is Chief Revenue Office at Leaf. They (and the rest of the Leaf team) are specialists in driving superior digital performance for DTC brands from ad click to purchase.
In this episode we discuss:
- What the recent iOS17 Apple update means for your Facebook Ads (and other ads!)
- Evolving into an agency catering to eCommerce brands
- How iOS 14 changed the industry
- Taking care of conversion tracking and signals – what you need to know
- How to keep your creative clear and targeted
- Why privacy concerns are here to stay
Digital Gearbox - grab one of 10 free one to one consultations here >> keepopt.com/digitalgearbox
Find your next eCommerce tool >> https://keepopt.com/tech
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