Offline: Product Packaging as Marketing Tool with Lindsay Quan
Episode description
Packaging is a phenomenal customer retention tool – when done right.
Find out more from our guest, Lindsay Quan, Creative Director and Founder of Looq Design.
We're discussing how this can even be a customer acquisition channel. Lindsay has been helping brands with strategic design since 2001, and knows the powers of a true brand experience.
In this episode, we discuss:
- Packaging-based marketing
- Why should we improve our product packaging?
- How it impacts your customer acquisition and retention
- QR codes: how to get the best results
- How often should brands update their packaging?
- SMS: direct-to-customer communication
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