Community: Just using your Email Marketing to build Community with Katie Skelton
Jul 19, 2023•30 min•Ep. 161
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Episode description
Email marketing specialist and founder of the agency Little Green Duck, Katie Skelton, joins the show to delve into the value of a weekly newsletter. In fact one of her clients called her “a massive email weirdo” so she’s just our type of guest!
In this episode we discuss:
- What you need to know about frequency and spam emails
- Debunking the idea that email is a one-way communication tool
- Master your short form content
- The metrics spreadsheet Katie uses
- Why unsubscribers can still be fans of your business
Download our ebook >> https://keepopt.com/ebook "500 Top Tips to Make Your eCommerce Business More Profitable"
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