Facebook Ads: How to Grow Your Mailing List with Laura Hanlon
Jun 21, 2023•32 min•Ep. 157
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Episode description
Laura Hanlon is the founder and co-director at eCommerce Growth Acceleration Agency Pink Leopard.
It is the UK’s number one Boutique Ad Agency for Women’s fashion, beauty and homeware!
She shares how to improve sales and recruit better quality customers using her proven strategy that focuses on capturing emails rather than directly driving sales.
In this episode we discuss:
- Sourcing email addresses
- Lead gen ads
- Optimising copy and creative
- Converting leads
- … and how to stay creative in the wake of AI
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