SEO: The Zero Waste 101 of Content Marketing with Krissie Claire
Apr 05, 2023•28 min•Ep. 146
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Episode description
Krissie is the CMO and founder at Kollectify, the zero waste digital marketing agency for Shopify Businesses. Today we explore SEO from a planet-first perspective, and how it can fit with better SEO performances. Enjoy this conversation with Krissie as she shares some fascinating insights into the carbon footprint of our content marketing.
In this episode we discuss:
- Reducing our carbon footprint
- Optimising brand websites to deliver better SEO
- How simplifying user experience can increase sustainability
- Effective keyword research
- Practical steps to garner more conversions from online stores
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