Did you know branding can make a huge difference in your book marketing success? This week's interview is with Kim Rozdeba , a branding expert with over 30 years of experience. He breaks down author branding, sharing insights from his books, Branding Queens and Loyalnomics . We explore the difference between branding yourself as an author versus branding your book, plus key strategies to build a strong connection with your audience. Key Takeaways: Author vs. Book Branding – Understand the d...
Feb 05, 2025•25 min•Ep 460•Transcript available on Metacast Have you ever wondered how LinkedIn can help you grow your audience and build your author brand? In this week's episode, I interview Sandra Long, a global LinkedIn expert, TEDx speaker, and bestselling author. She shares simple but powerful strategies for authors and speakers to use LinkedIn effectively. From creating a standout profile to connecting with the right people, Sandra explains how LinkedIn can amplify your visibility and influence. Key Takeaways: LinkedIn is Essential: Use it to...
Jan 29, 2025•25 min•Ep 459•Transcript available on Metacast How can storytelling improve your book marketing? This week’s guest is Douglas Vigliotti, author of Aristotle for Novelist and Tom Collins, A Slightly Crooked Novel . Doug, an expert in storytelling and marketing, shares how authors can use storytelling to stand out. From finding personal stories to using them in marketing, Doug explains how storytelling can attract your audience and make your book more appealing. Key Takeaways: Essentials of Storytelling : Learn the key parts of storytelling, l...
Jan 22, 2025•26 min•Ep 458•Transcript available on Metacast Have you considered using your podcast guest appearances to help market your book? This week’s guest is Lyndsay Phillips, CEO of Smooth Business Podcasting and host of Leverage Your Podcast. Lyndsay is an expert in turning podcast content into tools that boost visibility and build authority for authors, coaches, and thought leaders. She shares practical tips on how to take charge of your podcast guest spots and repurpose them into content that attracts leads, clients, and partnerships. Key Takea...
Jan 08, 2025•23 min•Ep 457•Transcript available on Metacast Ever thought about using a creative brief to make writing and marketing your book easier? This week's guest expert is Peter Murphy Lewis, founder of StrategicPete.com and fractional Chief Marketing Officer. Peter is known for turning complex marketing ideas into clear, useful strategies. He explains how to treat your book like a business, and how to tackle your marketing fears. Learn how a creative brief can act as your "road map" to success and why book marketing should start bef...
Jan 08, 2025•26 min•Ep 456•Transcript available on Metacast This episode originally aired on May 29th and was one of the top downloads in 2024. If you missed it, now’s your chance to catch up, or for those who want another dose of Megan Dougherty's incredible wisdom. Enjoy! Thank you for being a dedicated Book Marketing Mentors listener. Wishing you a happy holiday season ***************************************** How can launching a podcast boost your book's success and enhance your business growth? Welcome to another episode of Book Marketing ...
Dec 31, 2024•29 min•Ep 455•Transcript available on Metacast This episode originally aired on February 7th and was one of the top downloads in 2024. If you missed it, now’s your chance to catch up, or for those who want another dose of Caelan Huntress's incredible wisdom. Enjoy! Thank you for being a dedicated Book Marketing Mentors listener. Wishing you a happy holiday season This episode originally aired on February 7th and was one of the top downloads in 2024. If you missed it, now’s your chance to catch up, or for those who want another dose of C...
Dec 24, 2024•28 min•Ep 454•Transcript available on Metacast Have you ever considered how mastering the editing process could take your manuscript to new heights of success? This week's guest expert is Jeanette Smith, a copy editor, content writer, and mermaid Instagrammer. She reveals her expert insights into demystifying the editing process and how self-editing skills can lead to a polished manuscript that stands out. Discover the secrets to improving your manuscript, from understanding different types of editing to mastering self-editing technique...
Dec 18, 2024•27 min•Ep 453•Transcript available on Metacast Did you know podcast marketing can boost your book’s reach and impact? This week's guest expert is Suzanne Tregenza Moore, best-selling author of Hang on Tight, Learn to Love the Rollercoaster of Entrepreneurship, and host of the podcast All Things Authopreneur. Suzanne specializes in helping rising thought leaders and nonfiction authors focus on revenue and thought leadership status. From preparing impactful podcast interviews to converting listeners into clients, discover the nuances of u...
Dec 11, 2024•28 min•Ep 452•Transcript available on Metacast Have you ever wondered how embracing imperfections can enhance your book marketing strategy? This week's guest expert is Michele Molitor, CEO of Nectar Consulting, transformational coach, clinical hypnotherapist, and author of "I Am Perfectly Flawsome." She shares invaluable insights on conquering perfectionism to boost your book marketing and personal growth. From embracing imperfections to rewiring your mindset, discover the transformational techniques to help you overcome self-...
Dec 04, 2024•28 min•Ep 451•Transcript available on Metacast Thank you for being a loyal podcast listener. I'm extremely grateful! Thanksgiving Greetings *************************** Have you ever wondered how asking the right questions can skyrocket your book sales? This week's guest expert is Mark Victor Hansen, co-creator of the Chicken Soup for the Soul series, and a prolific author known for his contributions to inspirational literature. Mark shares his proven strategies for transforming your book marketing approach through the power of aski...
Nov 27, 2024•34 min•Ep 450•Transcript available on Metacast Do you want to learn how poetry can transform your book marketing strategy? This week's guest expert is Viral Gor, a celebrated Canadian poet and author known as Virus the Poet. Viral shares his journey, creative process, and insights on using poetry to engage readers on a deeper, emotional level. Discover the art of captivating your audience through authentic storytelling and relatable themes. Viral's unique perspective can help you leverage poetry to enhance your book's impact a...
Nov 20, 2024•29 min•Ep 449•Transcript available on Metacast Have you considered how a strategic preorder campaign can skyrocket your book's success? This week's guest expert is Kimberley Wells Eley, founder of KWE Publishing and an experienced guide for authors navigating from idea to publication. She shares essential strategies for turning your book into a thriving business while creating buzz through effective preorder campaigns. Learn how to market your book effectively, from finding your ideal reader to using social media for preorders. Eng...
Nov 13, 2024•31 min•Ep 448•Transcript available on Metacast Have you ever wondered how to improve your virtual presentation skills to captivate and engage your audience? This week's guest expert is David Doerrier, a professional speaker, trainer, and coach with over 30 years of experience in effective communication. Known for his captivating style and expertise in adult learning theory, David shares essential tips for mastering virtual presentations. Learn the key elements of a successful virtual presentation, from understanding your audience to usi...
Nov 06, 2024•29 min•Ep 447•Transcript available on Metacast How can you monetize your podcast, even with a small audience? In this episode, I interview podcast expert and consultant Traci DeForge. With over 30 years of experience in broadcast media and business development, Traci is the founder of Produce Your Podcast and the creator of the Podcast Management Academy. Discover practical, step-by-step strategies for monetizing your podcast—no matter the size of your audience. Whether you're just starting or have a niche show, Traci DeForge’s expert a...
Oct 30, 2024•32 min•Ep 446•Transcript available on Metacast Have you ever considered leveraging joint venture partnerships to amplify your book's reach? This week's guest expert is Danny Bermant, renowned joint venture strategist known as Captain JV. He has helped over 500 joint venture partners generate millions through collaborations and is here to share his insights on how non-fiction authors can benefit from strategic partnerships. From understanding the core concept of joint ventures to finding the right partners, and ensuring your readine...
Oct 23, 2024•27 min•Ep 445•Transcript available on Metacast Have you thought how being a podcast guest could boost your book marketing? This week’s guest is Julie Fry, founder of Your Expert Guest, a podcast guest booking agency. Julie shares valuable tips for nonfiction authors on how to find and land podcast guest spots to increase visibility and attract new clients. Julie walks you through how to find the right podcasts, make the most of your guest appearances, and get your book in front of more people. Key Takeaways: Know Your Goal : Understand why y...
Oct 16, 2024•30 min•Ep 443•Transcript available on Metacast Have you ever found it hard to create marketing messages that really connect and charm your audience? This week’s guest is Jason Van Orden, a growth strategist with almost 20 years of experience. Jason has launched over 60 online courses and helped over 10,000 entrepreneurs. He shares his tips on how to craft messaging hooks that grab your audience’s attention. Jason discusses how to make your messages stand out by focusing on what matters most to your audience. His advice helps you improve your...
Oct 09, 2024•30 min•Ep 443•Transcript available on Metacast Have you ever thought how being playful and experimenting can help generate new sales leads? This week’s guest is Nikki Rausch, CEO of Sales Maven, and a sales coach certified in neurolinguistic programming. Nikki teaches real, effective sales strategies and shares her tips for better book marketing. From creating conversations to building strong relationships, Nikki offers practical ways to boost your book sales and manage sales anxiety. She explains how to spark curiosity, use neurolinguistic ...
Oct 02, 2024•30 min•Ep 442•Transcript available on Metacast Have you ever thought how starting your own podcast can boost your book marketing? This week’s guest is Sam Liebowitz, TEDx speaker, bestselling author of Everyday Awakening, and host of The Conscious Consultant Hour. Sam shares how podcasting can grow a dedicated audience and boost your book sales. Discover the advantages of hosting your own podcast and strategies to engage listeners. For authors, podcasting offers a powerful way to connect with people and turn them into loyal readers and custo...
Sep 25, 2024•32 min•Ep 441•Transcript available on Metacast Have you ever wondered how audiobooks can transform your book marketing strategy? In this episode of "Book Marketing Mentors," my guest expert is Tina Dietz, an award-winning speaker, audiobook publisher, and expert in vocal leadership. Tina is the founder of Twin Flames Studios, and she shares her insights on how audiobooks can play a key role in your book marketing. Tina discusses the journey of creating an audiobook, the details of non-fiction narration, and how to make the most of ...
Sep 18, 2024•30 min•Ep 440•Transcript available on Metacast Have you ever considered how transforming your book into an online course can boost your revenue and engagement? This week's guest expert is Parchelle Tashi, an award-winning creative educator and former teacher who has won awards for her work. She helps authors turn their books into online courses that are fun, easy to understand, and successful. Parchelle helps you create successful learning experiences by showing you how to simplify course structures and use digital workbooks. You'l...
Sep 11, 2024•31 min•Ep 439•Transcript available on Metacast Have you ever wondered how storytelling can drive your book marketing success? This week's guest expert is Lisa Bloom, best-selling author, speaker, coach, and founder of Story Coach. She shares invaluable insights on how authentic storytelling can transform your marketing strategy. Discover the art of making connections through compelling narratives, from harnessing the power of personal anecdotes to crafting stories that resonate with your audience. Understanding the principles of storyte...
Sep 04, 2024•25 min•Ep 438•Transcript available on Metacast Have you ever considered how the memoir method can deepen the emotional connection between your readers and your story? This week's guest expert is Amanda Nell Edgar, an award-winning author, ghostwriter, and book coach. She reveals the transformative power of the memoir method, particularly for women looking to share their personal stories. Join us as Amanda shares the nuances of writing a compelling memoir, from distinguishing the core topic and key message to handling legal and emotional...
Aug 28, 2024•33 min•Ep 437•Transcript available on Metacast Have you ever wondered how physical books can boost your book marketing strategy? This week’s guest expert is Peter Thomson, the UK's leading strategist for business and personal growth. He shares invaluable insights on using physical books to make a good impression and attract more clients. Discover how to boost your book's value by turning its content into useful products. Grasping Peter's ideas can help you earn more money and enjoy long-term success. Key Takeaways: Importance ...
Aug 21, 2024•30 min•Ep 436•Transcript available on Metacast Have you ever wondered how your subconscious limiting beliefs impact your book marketing success? This week's guest expert is Judy Kane, author of "Your 4 Truths: How Beliefs Impact Your Life." As a transformative coach dedicated to helping individuals overcome subconscious barriers, Judy shares invaluable insights on breaking free from limiting beliefs that can hinder your book marketing efforts. From understanding where subconscious beliefs originate to recognizing and changing ...
Aug 14, 2024•26 min•Ep 435•Transcript available on Metacast Have you ever wondered how to boost your writing productivity and beat writer's block? This week's guest expert is Allie Pleiter, international bestselling author and creator of the Chunky Method Writing Technique. She shares invaluable insights on tailoring your writing process to match your personal productivity rhythms to consistently craft engaging content. From discovering your optimal writing "chunk" to understanding how to build a realistic writing plan, learn how to h...
Aug 07, 2024•27 min•Ep 434•Transcript available on Metacast Are you ready to transform your business with the power of kindness? Join me for an enlightening conversation with Linda Cohen, also known as the "Kindness Catalyst." Linda, a professional speaker and consultant, shares her insights on the transformative power of kindness in the workplace. With over a decade of experience and two published books, Linda offers invaluable strategies to help authors thrive through compassion and empathy. Key Takeaways: The ROI of Kindness: Discover how ki...
Jul 31, 2024•28 min•Ep 433•Transcript available on Metacast Have you ever wondered why clear communication is essential for your book marketing success? This week's guest expert is Ben Guttmann, a renowned marketing and communications guru and author of "Simply Put: Why Clear Messages Win and How to Design Them." With his deep experience, Ben helps you simplify your messaging so you can better connect with your audience. Learn the core principles of successful book marketing, from simplicity to clear communication. Discover how fluency and...
Jul 24, 2024•25 min•Ep 432•Transcript available on Metacast Ever wondered how to protect your book from plagiarism and copyright infringement? This week, I’m thrilled to host David Faux, a multi-talented attorney, entrepreneur, scholar, and former music journalist, who will demystify copyright law and share essential strategies for safeguarding your literary work. Key Takeaways: Understanding Copyright: David explains the five exclusive rights authors have over their work. The Importance of Registration: Why registering with the U.S. Copyright Office is ...
Jul 17, 2024•25 min•Ep 431•Transcript available on Metacast 
