Episode description

Did you know branding can make a huge difference in your book marketing success?

This week's interview is with Kim Rozdeba, a branding expert with over 30 years of experience. He breaks down author branding, sharing insights from his books, Branding Queens and Loyalnomics.

We explore the difference between branding yourself as an author versus branding your book, plus key strategies to build a strong connection with your audience.

Key Takeaways:

• Author vs. Book Branding – Understand the difference and where to focus for the best results.
• The Five Branding Pillars – Kim’s essential framework: Commitment, Construct, Community, Content, and Consistency.
• The Power of Emotion – Learn why making readers feel something is crucial for branding success.
• Know Your Why – Define your purpose to create a brand that lasts.
• Consistency is Key – A strong, consistent message builds trust and credibility.

Tune in to learn how to position yourself and your book for long-term success!

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