Episode description

Have you considered using your podcast guest appearances to help market your book?

This week’s guest is Lyndsay Phillips, CEO of Smooth Business Podcasting and host of Leverage Your Podcast. Lyndsay is an expert in turning podcast content into tools that boost visibility and build authority for authors, coaches, and thought leaders.

She shares practical tips on how to take charge of your podcast guest spots and repurpose them into content that attracts leads, clients, and partnerships.

Key Takeaways:

• Take Charge of Your Guest Appearances: Don’t rely on hosts—promote yourself to boost visibility and credibility.
• Turn Podcasts into Content: Repurpose interviews as blogs, social posts, or short videos to reach more people.
• Show Your Expertise: Share guest spots on LinkedIn and your website to build authority.
• Drive Traffic and Leads: Use clear calls to action to turn listeners into visitors and clients.
• Create a System: Create a process to repurpose content and delegate tasks for consistent marketing.

Tune in and discover how to make the most of podcast guesting to grow your audience and market your book.

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