Are you actually stuck… or are you hiding behind perfection? Most nonfiction authors say they’re “not ready.” Kristin Bentley calls that out for what it is. As founder and CEO of EP House, Kristin has spent 25+ years helping leaders, experts, and change-makers turn lived experience into books that matter. In this conversation, she breaks apart the idea that confidence comes first… and replaces it with something far more uncomfortable and far more effective. Because the truth? You don’t think you...
May 13, 2026•29 min•Season 3Ep. 525
Are you writing a novel… or quietly hoping people will magically find it later? This week’s guest, Olivia Zugay , isn’t here for that fantasy. As a marketing and sales strategist for self-published fiction authors and founder of Story Flow Solutions, Olivia helps writers stop treating marketing like an afterthought and start building real reader demand before the book even exists. If you want loyal readers rather than one-time buyers, this conversation will challenge the way you think about publ...
May 06, 2026•30 min•Season 3Ep. 524
Why do some nonfiction books get read… and others get put down halfway through? If your book isn’t connecting the way you expected, it’s probably not a marketing issue. It’s how the message is landing on the page. This week’s guest expert, Corey Radman—editor and ghostwriter for memoir, self-help, and business authors—breaks down what actually makes a book resonate. Because readers don’t stay for information. They stay for how it makes them think, feel, and see themselves. If you want your book ...
Apr 29, 2026•27 min•Season 3Ep. 523
Are you building your authority… or quietly eroding it without realizing it? In a world where AI can write, mimic, and scale content in seconds, trust has become fragile. And for nonfiction authors, that changes everything. This week’s guest, Gal Borenstein—global branding and PR expert and author of Don’t Believe the Hype —breaks down what’s really happening beneath the surface. Because this isn’t about whether you use AI. It’s about what it signals to your audience when you do. What you’ll sta...
Apr 22, 2026•27 min•Season 3Ep. 522
You wrote the book. You got it published. You’ve been putting yourself out there. So why is it still not bringing in real income? This week’s guest, Robin Ayoub—founder and CEO of N49 Networks, fractional CRO, and podcast host—shares what most authors miss when they expect their book to do the heavy lifting. We get into what actually drives revenue… and where authors tend to get stuck without realizing it. Because the gap isn’t effort. It’s how that effort is aimed. What you’ll start to question...
Apr 15, 2026•30 min•Season 3Ep. 521
What if your book isn’t the product… but the foundation of everything that follows? Many authors publish with hope that book sales will drive income. Few realize the real opportunity lies in what the book makes possible. This week’s guest, Dr. Lee Baucom, has spent more than two decades turning books into thriving businesses — and he’s sharing exactly how it works. A bestselling author of seven books and creator of the Book to Business Blueprint, Lee explains how to shift your thinking from “sel...
Apr 08, 2026•29 min•Season 3Ep. 520
What if your next reader wasn’t on Amazon… but already waiting for you on Substack? This week, Sinem Günel, bestselling Substack creator and co-founder of Write, Build, Scale, unpacks how nonfiction authors can turn Substack into a powerful engine for audience growth, idea validation, and steady income. You’ll hear how to test book ideas before you write them, build a loyal subscriber base that actually engages, and create paid content people want to subscribe to. If your book marketing feels li...
Apr 01, 2026•31 min•Season 3Ep. 519
Everyone says your book needs to be different . But what if “different” is exactly why it gets ignored? In a marketplace flooded with AI content and endless new titles, standing out has become harder than ever. Many authors respond by trying to be louder or trendier. This week’s guest, Scott McKain, argues that approach misses the point. In his book Beyond Distinction, Scott explains why difference creates attention… but distinction creates authority. In this conversation, we explore why authors...
Mar 25, 2026•29 min•Season 3Ep. 518
What if the success of your book isn’t only about strategy… but also about alignment? In this intriguing conversation, internationally recognized business numerologist Frea O’Brien shares how the language of numbers can offer surprising clarity for authors, speakers, and creative entrepreneurs. From identifying your natural strengths to choosing the right timing for projects, numerology can reveal patterns that help you move forward with confidence. Frea works with vision-driven leaders around t...
Mar 18, 2026•26 min•Season 3Ep. 517
Are you making book marketing harder than it needs to be? Many authors follow the same advice, use the same platforms, and launch the same way… then wonder why sales stall. This week’s guest, Mamie Sanders, explains why that happens and what to do instead. Mamie is the founder of MVL Marketing and a veteran digital strategist who has worked with major publishing houses and countless authors. She brings a refreshing perspective to book promotion: marketing isn’t a formula. It’s a fit. In this pow...
Mar 11, 2026•27 min•Season 3Ep. 516
Is your book working as hard as you did to write it? Many nonfiction authors publish a strong book… then wonder why income and opportunities don’t follow. This week’s guest, Katrena Friel, reveals what most authors miss when trying to turn a book into a sustainable business. Katrena is an award-winning author, TEDx presenter, and creator of a powerful “done-for-you” author growth program. In this conversation, she pulls back the curtain on how successful authors move beyond book sales and build ...
Mar 04, 2026•27 min•Season 3Ep. 515
Are you struggling to turn readers into high-paying coaching clients with your book? You’re not alone. Many nonfiction authors assume their book will naturally lead to premium clients. Then they wait. And wait. This week’s guest, client acquisition strategist Jesse Holmes, specializes in strategic word-of-mouth. He reveals what turns readers into coaching clients. If you’re a nonfiction author, coach, or consultant who wants meaningful conversations, steady referrals, and high-value clients with...
Feb 25, 2026•31 min•Season 3Ep. 514
What if the reason book marketing feels uncomfortable isn’t because you’re “bad at selling,” but because you’ve been taught the wrong approach? This week’s guest expert, Susan Trumpler , founder of Unstoppable Women in Business and the SheBoss Café , helps women entrepreneurs build sustainable businesses without riding the revenue roller coaster. In this episode, she tackles one of the biggest blocks authors face: how to market and sell a book without feeling awkward, pushy, or inauthentic. Susa...
Feb 18, 2026•31 min•Season 3Ep. 513
What if expert authority isn’t something you claim—but something the market recognizes? Many nonfiction authors publish a book and expect credibility to follow. Then nothing happens. The book exists, but doors stay closed. This week, Christine Blosdale —five-time #1 bestselling author, award-winning broadcaster, and expert authority coach, unpacks what actually turns a book into leverage. Christine has spent decades in media and marketing. She understands why some authors get invited, quoted, an...
Feb 11, 2026•29 min•Season 3Ep. 512
What if your book wasn’t the end of the journey, but the doorway to the stage? If you’re a nonfiction author who wants more credibility, influence, and real-world impact, speaking may be the missing link. This week’s guest is Jim Johnson —legendary high school basketball coach, sought-after inspirational speaker, and author of A Coach and a Miracle: Life Lessons from a Man Who Believed in an Autistic Boy . Jim brings a rare blend of coaching discipline, lived experience, and platform wisdom to t...
Feb 04, 2026•34 min•Season 3Ep. 511
Podcast guesting isn’t about showing up and hoping for the best. It’s about showing up strategically . In this episode, we pull back the curtain on what actually makes podcast guesting work for nonfiction authors—and what quietly sabotages it. My guest is Noemi Beres , co-owner of Podcast Connections , one of the most respected podcast booking agencies in the industry. She shares what hosts look for, what turns them off instantly, and how authors can use podcast guesting to build real authority,...
Jan 28, 2026•29 min•Season 3Ep. 510
Are you curious how a “go-giver” mindset can supercharge your book marketing success and transform your author journey? This week’s guest expert is Bob Burg, co-author of the international bestseller "The Go-Giver" and a renowned speaker on relationship-driven success and media training. Bob reveals how authors can leverage authentic value, influence, and media to promote their books more powerfully than ever. Discover proven frameworks for building trust, increasing your reach, and cultivating ...
Jan 21, 2026•28 min•Season 3Ep. 509
Does your book marketing feel forced, awkward, or exhausting? In this episode, Jenn Grace , award-winning author and founder of Publish Your Purpose , shares a smarter way to market your book—one that actually fits who you are. With nearly two decades of experience and more than 200 nonfiction authors supported, Jenn explains how marketing can feel natural, sustainable, and effective. You’ll hear why trying to copy someone else’s strategy backfires, what thought leadership really means for autho...
Jan 14, 2026•30 min•Season 3Ep. 508
Are you guessing what works on your author website, or do you actually know ? In this episode, you’ll hear expertise from Philippa Gamse , a veteran digital marketing strategist and author of Website Wealth . She shows you how to use website analytics to make smarter marketing decisions. And how to spot new opportunities already hiding on your site. If numbers make your eyes glaze over or you’ve never opened your site stats, this conversation will change how you see analytics. Philippa breaks it...
Jan 07, 2026•27 min•Season 3Ep. 507
Does book marketing feel confusing, overwhelming, or like something everyone else understands but you? You’re not alone. And more importantly, you’re not stuck. In this episode, Jason Fishman, CEO of Digital Niche Agency is my guest expert. With over 15 years of experience scaling digital marketing strategies, Jason pulls back the curtain on what actually works when it comes to marketing a nonfiction book. Not hype. Not hustle. A clear, practical path you can follow with confidence. You’ll learn...
Dec 23, 2025•34 min•Season 3Ep. 506
What if the secret to a more powerful author brand isn’t working harder… but thinking more like a storyteller? If you’ve ever felt your nonfiction writing or marketing could use more spark, this episode will open your eyes. USA Today bestselling author, psychologist, and writing mentor Anne Bartolucci, PhD, reveals how fiction techniques can transform the way readers experience your message. Anne shows you how mythic beats, character arcs, and narrative flow don't belong only in novels. They can...
Dec 17, 2025•26 min•Season 3Ep. 505
Most authors stop at “bestseller.” That’s cute. But if your book isn’t building your brand, landing clients, or breaking open locked doors… what’s the point? This week, Amber Gaige brings her experience as a third-generation entrepreneur and StoryBrand expert to show you how smart authors turn books into revenue-generating assets. She’s flipping the usual marketing fluff on its head and showing you how to weaponize your book with real strategy. Inside This Episode: Books Don’t Build Authority—Sm...
Dec 10, 2025•22 min•Season 3Ep. 504
Drowning in a noisy book market? This episode hands you the lifeline. Author and keynote speaker David Newman reveals why playing it safe is the fastest way to be ignored—and how boldness, generosity, and a clear point of view flip that script. If your message feels buried under the competition, this is your blueprint to rise. Inside this episode: Why “middle of the road” marketing kills momentum How to craft a viewpoint that challenges and connects Why giving away your best ideas builds unstopp...
Dec 03, 2025•29 min•Season 3Ep. 503
What if your voice could sell more books than your marketing plan? This week, audiobook pro Todd Eflin joins me to reveal what happens when authors step behind the mic. Todd is an award-winning narrator, voice actor, and DIY audiobook coach with a clear message: your voice can become a powerful sales tool when you know how to use it. Together we explore the real story behind self-narration: the nerves, the tech, the performance pressure, and the surprising freedom that comes when you take contro...
Nov 26, 2025•30 min•Season 3Ep. 502
Are you craving a calmer, more intuitive way to grow your author platform? Tired of forcing yourself into formulas that never fit? This week's guest expert is Chelsea Fournier, intuitive business mentor and creator of The Rooted Method. Together, we explore a fresh path to visibility, alignment, and steady growth. Chelsea shares how sensitive, visionary authors can release the pressure, trust their inner wisdom, and build a brand that feels like home. If the hustle game drains you, or you feel o...
Nov 19, 2025•31 min•Season 3Ep. 501
What if the future of book marketing could completely redefine your success as a nonfiction author? In this milestone 500th episode of Book Marketing Mentors , host and book marketing strategist Susan Friedmann steps into the spotlight to share what’s next for authors who want to stay ahead of the curve. From the rise of AI-driven personalization to the art of micro experiences and community ecosystems, Susan reveals the groundbreaking trends shaping how nonfiction authors connect, convert, and ...
Nov 12, 2025•13 min•Season 2Ep. 500
Curious how narrating your own audiobook can boost your brand and create a deeper bond with your readers? This week’s guest expert, Mary Catherine Jones , award-winning executive producer and founder of The Audiobook Experience , reveals how to harness the true power of audio storytelling. She breaks down how to choose the perfect voice, navigate the recording process, and transform your audiobook into a marketing powerhouse. You’ll explore the real decisions authors face, whether to narrate you...
Nov 05, 2025•30 min•Season 2Ep. 499
Ever wondered how mastering your personal energy could unlock your book marketing superpower? This episode flips the script on book marketing. Isabel von Boetticher uncovers how mastering your personal energy can transform fear and fatigue into clarity and confidence. A multicultural holistic health practitioner and leadership development catalyst, Isabel joins us from the Dominican Republic to share how authors can stop pushing through exhaustion and start thriving through energy awareness. If ...
Oct 29, 2025•27 min•Season 2Ep. 498
Think book awards are only about bragging rights? Think again. This week’s guest expert, Carol Abrahamson, knows the power of book awards. She’s the founder of Executive Authors, a former McGraw-Hill executive, and a longtime awards judge. With 42 books under her belt, Carol reveals what most authors miss—book awards are one of the most underused marketing power tools in publishing. Carol reveals how smart authors use awards to boost visibility, credibility, and sales. In this episode, you’ll di...
Oct 22, 2025•26 min•Season 2Ep. 497
What if your book could become the single most powerful marketing tool for your business? This week's guest expert is Aurora Winter, MBA , award-winning author and founder of SamePagePublishing.com . Aurora explores how your book can become more than words on a page. You’ll discover how to turn it into a launchpad for income, influence, and long-term success. Aurora shares how to use your book as a lead magnet that attracts clients, opens doors to speaking gigs, and helps you test new business i...
Oct 15, 2025•30 min•Season 2Ep. 496
