Have you ever wondered how leveraging media can boost your book sales? This week’s guest expert is Paula Rizzo, an award-winning television producer, bestselling author, and media training coach. She shares her unique insights on effectively using media to promote your book. Uncover the secrets of gaining media attention, crafting impactful pitches, and leveraging various platforms to enhance your book's visibility. Get ready to build those essential media relationships and set your book ap...
Apr 09, 2025•34 min•Season 2Ep. 469
How can your book become a powerful marketing tool to land speaking engagements and enhance your authority? This week's guest expert is Dr. Yaniv Zaid, also known as Doctor Persuasion, an acclaimed speaker and bestselling author specializing in persuasion, marketing, and sales. He shares strategies to transform your book into an effective tool for securing speaking opportunities and building your expert brand. From managing stage fright and engaging audiences to leveraging your book during ...
Apr 02, 2025•28 min•Season 2Ep. 468
Want to know how to use a book to build your thought leadership and grow your expert brand? In this episode, I had the pleasure of chatting with Verity Craft, a brilliant book coach and thought leadership expert from New Zealand. Verity and her team help big-thinking experts turn their ideas into strong, meaningful books. We discussed why writing a book is one of the best ways to build your thought leadership and how your ideas can make a bigger difference when they’re shared in the right way. K...
Mar 26, 2025•28 min•Season 2Ep. 467
How can you use beautiful book design to attract readers and boost book sales? This week's guest expert is Catherine Williams, a seasoned book design professional with over 30 years in publishing. Catherine shares practical insights into making your book visually appealing, easy to read, and professionally polished. Learn essential design tips, the importance of early cover creation, and why meticulous proofreading is critical for your book's success. Key Takeaways: Importance of Desig...
Mar 19, 2025•26 min•Season 2Ep. 466
How can nonfiction authors create a powerful brand for successful book marketing? This week, brand marketing expert Blaire Brown, featured in Forbes and Yahoo Finance, shares essential strategies to help nonfiction authors stand out. Learn how to build a recognizable author identity, leverage branding elements like color and logos, and engage consistently on social media to grow your audience. Key Takeaways: Branding Basics: Treat your authorship like a business—establish a clear brand identity ...
Mar 12, 2025•28 min•Season 2Ep. 463
Have you ever wondered if your podcast could do more than attract listeners? What if you could transform your spoken content into a published book—without starting from scratch? That’s exactly what Tina Dietz and Michelle Fishering of Alembic Press are doing. In this episode, Tina and Michelle share how podcasters (and even frequent podcast guests) can repurpose their episodes into powerful books that expand their platform, boost their authority, and create lasting impact. Key Takeaways: Your Po...
Mar 05, 2025•31 min•Season 2Ep. 464
Want to land a traditional publishing deal for your nonfiction book? This week’s guest expert, Joelle Hann, also known as the Brooklyn Book Doctor, shares expert insights on crafting a winning book proposal, building an author platform, and navigating the publishing process. Joelle works with major publishers like HarperOne, Wiley, and Shambhala Publications, helping nonfiction authors refine their ideas and pitch their books successfully. In this episode, she reveals what it takes to grab a pub...
Feb 26, 2025•30 min•Season 2Ep. 463
How can building strong relationships revolutionize your book marketing strategy? In this episode, I interview marketing expert Scott Grates to reveal how relationship-driven strategies lead to greater book marketing and sales success. Key Takeaways: The Power of Relationships – Digital marketing is important, but genuine human connections open doors to business growth and new opportunities. Rethinking Self-Promotion – Focus on serving your audience rather than selling. When you highlight the pr...
Feb 19, 2025•31 min•Season 2Ep. 462
Ever thought about how LinkedIn could revolutionize book marketing for authors who dread the traditional marketing approach? This week’s guest expert is Sophie Lechner, a speaker, author, and business coach specializing in helping entrepreneurs attract clients in a natural and authentic way. Sophie shares her "Magnet Model," a powerful framework that enables authors to use LinkedIn effectively to market their books. Discover how the Magnet Model—focused on mission, message, and movemen...
Feb 12, 2025•24 min•Season 2Ep. 461
Did you know branding can make a huge difference in your book marketing success? This week's interview is with Kim Rozdeba , a branding expert with over 30 years of experience. He breaks down author branding, sharing insights from his books, Branding Queens and Loyalnomics . We explore the difference between branding yourself as an author versus branding your book, plus key strategies to build a strong connection with your audience. Key Takeaways: Author vs. Book Branding – Understand the d...
Feb 05, 2025•25 min•Season 2Ep. 460
Have you ever wondered how LinkedIn can help you grow your audience and build your author brand? In this week's episode, I interview Sandra Long, a global LinkedIn expert, TEDx speaker, and bestselling author. She shares simple but powerful strategies for authors and speakers to use LinkedIn effectively. From creating a standout profile to connecting with the right people, Sandra explains how LinkedIn can amplify your visibility and influence. Key Takeaways: LinkedIn is Essential: Use it to...
Jan 29, 2025•25 min•Season 2Ep. 459
How can storytelling improve your book marketing? This week’s guest is Douglas Vigliotti, author of Aristotle for Novelist and Tom Collins, A Slightly Crooked Novel . Doug, an expert in storytelling and marketing, shares how authors can use storytelling to stand out. From finding personal stories to using them in marketing, Doug explains how storytelling can attract your audience and make your book more appealing. Key Takeaways: Essentials of Storytelling : Learn the key parts of storytelling, l...
Jan 22, 2025•26 min•Season 2Ep. 458
Have you considered using your podcast guest appearances to help market your book? This week’s guest is Lyndsay Phillips, CEO of Smooth Business Podcasting and host of Leverage Your Podcast. Lyndsay is an expert in turning podcast content into tools that boost visibility and build authority for authors, coaches, and thought leaders. She shares practical tips on how to take charge of your podcast guest spots and repurpose them into content that attracts leads, clients, and partnerships. Key Takea...
Jan 08, 2025•23 min•Season 2Ep. 457
Ever thought about using a creative brief to make writing and marketing your book easier? This week's guest expert is Peter Murphy Lewis, founder of StrategicPete.com and fractional Chief Marketing Officer. Peter is known for turning complex marketing ideas into clear, useful strategies. He explains how to treat your book like a business, and how to tackle your marketing fears. Learn how a creative brief can act as your "road map" to success and why book marketing should start bef...
Jan 08, 2025•26 min•Season 2Ep. 456
This episode originally aired on May 29th and was one of the top downloads in 2024. If you missed it, now’s your chance to catch up, or for those who want another dose of Megan Dougherty's incredible wisdom. Enjoy! Thank you for being a dedicated Book Marketing Mentors listener. Wishing you a happy holiday season ***************************************** How can launching a podcast boost your book's success and enhance your business growth? Welcome to another episode of Book Marketing ...
Dec 31, 2024•29 min•Season 2Ep. 455
This episode originally aired on February 7th and was one of the top downloads in 2024. If you missed it, now’s your chance to catch up, or for those who want another dose of Caelan Huntress's incredible wisdom. Enjoy! Thank you for being a dedicated Book Marketing Mentors listener. Wishing you a happy holiday season This episode originally aired on February 7th and was one of the top downloads in 2024. If you missed it, now’s your chance to catch up, or for those who want another dose of C...
Dec 24, 2024•28 min•Season 2Ep. 454
Have you ever considered how mastering the editing process could take your manuscript to new heights of success? This week's guest expert is Jeanette Smith, a copy editor, content writer, and mermaid Instagrammer. She reveals her expert insights into demystifying the editing process and how self-editing skills can lead to a polished manuscript that stands out. Discover the secrets to improving your manuscript, from understanding different types of editing to mastering self-editing technique...
Dec 18, 2024•27 min•Season 2Ep. 453
Did you know podcast marketing can boost your book’s reach and impact? This week's guest expert is Suzanne Tregenza Moore, best-selling author of Hang on Tight, Learn to Love the Rollercoaster of Entrepreneurship, and host of the podcast All Things Authopreneur. Suzanne specializes in helping rising thought leaders and nonfiction authors focus on revenue and thought leadership status. From preparing impactful podcast interviews to converting listeners into clients, discover the nuances of u...
Dec 11, 2024•28 min•Season 2Ep. 452
Have you ever wondered how embracing imperfections can enhance your book marketing strategy? This week's guest expert is Michele Molitor, CEO of Nectar Consulting, transformational coach, clinical hypnotherapist, and author of "I Am Perfectly Flawsome." She shares invaluable insights on conquering perfectionism to boost your book marketing and personal growth. From embracing imperfections to rewiring your mindset, discover the transformational techniques to help you overcome self-...
Dec 04, 2024•28 min•Season 2Ep. 451
Thank you for being a loyal podcast listener. I'm extremely grateful! Thanksgiving Greetings *************************** Have you ever wondered how asking the right questions can skyrocket your book sales? This week's guest expert is Mark Victor Hansen, co-creator of the Chicken Soup for the Soul series, and a prolific author known for his contributions to inspirational literature. Mark shares his proven strategies for transforming your book marketing approach through the power of aski...
Nov 27, 2024•34 min•Season 2Ep. 450
Do you want to learn how poetry can transform your book marketing strategy? This week's guest expert is Viral Gor, a celebrated Canadian poet and author known as Virus the Poet. Viral shares his journey, creative process, and insights on using poetry to engage readers on a deeper, emotional level. Discover the art of captivating your audience through authentic storytelling and relatable themes. Viral's unique perspective can help you leverage poetry to enhance your book's impact a...
Nov 20, 2024•29 min•Season 2Ep. 449
Have you considered how a strategic preorder campaign can skyrocket your book's success? This week's guest expert is Kimberley Wells Eley, founder of KWE Publishing and an experienced guide for authors navigating from idea to publication. She shares essential strategies for turning your book into a thriving business while creating buzz through effective preorder campaigns. Learn how to market your book effectively, from finding your ideal reader to using social media for preorders. Eng...
Nov 13, 2024•31 min•Season 2Ep. 448
Have you ever wondered how to improve your virtual presentation skills to captivate and engage your audience? This week's guest expert is David Doerrier, a professional speaker, trainer, and coach with over 30 years of experience in effective communication. Known for his captivating style and expertise in adult learning theory, David shares essential tips for mastering virtual presentations. Learn the key elements of a successful virtual presentation, from understanding your audience to usi...
Nov 06, 2024•29 min•Season 2Ep. 447
How can you monetize your podcast, even with a small audience? In this episode, I interview podcast expert and consultant Traci DeForge. With over 30 years of experience in broadcast media and business development, Traci is the founder of Produce Your Podcast and the creator of the Podcast Management Academy. Discover practical, step-by-step strategies for monetizing your podcast—no matter the size of your audience. Whether you're just starting or have a niche show, Traci DeForge’s expert a...
Oct 30, 2024•32 min•Season 2Ep. 446
Have you ever considered leveraging joint venture partnerships to amplify your book's reach? This week's guest expert is Danny Bermant, renowned joint venture strategist known as Captain JV. He has helped over 500 joint venture partners generate millions through collaborations and is here to share his insights on how non-fiction authors can benefit from strategic partnerships. From understanding the core concept of joint ventures to finding the right partners, and ensuring your readine...
Oct 23, 2024•27 min•Season 2Ep. 445
Have you thought how being a podcast guest could boost your book marketing? This week’s guest is Julie Fry, founder of Your Expert Guest, a podcast guest booking agency. Julie shares valuable tips for nonfiction authors on how to find and land podcast guest spots to increase visibility and attract new clients. Julie walks you through how to find the right podcasts, make the most of your guest appearances, and get your book in front of more people. Key Takeaways: Know Your Goal : Understand why y...
Oct 16, 2024•30 min•Season 2Ep. 443
Have you ever found it hard to create marketing messages that really connect and charm your audience? This week’s guest is Jason Van Orden, a growth strategist with almost 20 years of experience. Jason has launched over 60 online courses and helped over 10,000 entrepreneurs. He shares his tips on how to craft messaging hooks that grab your audience’s attention. Jason discusses how to make your messages stand out by focusing on what matters most to your audience. His advice helps you improve your...
Oct 09, 2024•30 min•Season 2Ep. 443
Have you ever thought how being playful and experimenting can help generate new sales leads? This week’s guest is Nikki Rausch, CEO of Sales Maven, and a sales coach certified in neurolinguistic programming. Nikki teaches real, effective sales strategies and shares her tips for better book marketing. From creating conversations to building strong relationships, Nikki offers practical ways to boost your book sales and manage sales anxiety. She explains how to spark curiosity, use neurolinguistic ...
Oct 02, 2024•30 min•Season 2Ep. 442
Have you ever thought how starting your own podcast can boost your book marketing? This week’s guest is Sam Liebowitz, TEDx speaker, bestselling author of Everyday Awakening, and host of The Conscious Consultant Hour. Sam shares how podcasting can grow a dedicated audience and boost your book sales. Discover the advantages of hosting your own podcast and strategies to engage listeners. For authors, podcasting offers a powerful way to connect with people and turn them into loyal readers and custo...
Sep 25, 2024•32 min•Season 2Ep. 441
Have you ever wondered how audiobooks can transform your book marketing strategy? In this episode of "Book Marketing Mentors," my guest expert is Tina Dietz, an award-winning speaker, audiobook publisher, and expert in vocal leadership. Tina is the founder of Twin Flames Studios, and she shares her insights on how audiobooks can play a key role in your book marketing. Tina discusses the journey of creating an audiobook, the details of non-fiction narration, and how to make the most of ...
Sep 18, 2024•30 min•Season 2Ep. 440
