Susan Friedmann [00:00:00]:
Welcome to Book Marketing Mentors, the weekly podcast where you learn proven strategies, tools, ideas, and tips from the masters. Every week, I introduce you to a marketing master who will share their expertise to help you market and sell more books.
Today, my special guest is Cahill Camden. Cahill is the founder and CEO of Digital Vision Mediate Group. He helps tech companies grow their valuation by focusing on four powerful pillars, brand building, customer acquisition, retention, and monetization. His team also develops innovative software products like echojockey.com that boost brand visibility and authority online. He's the best selling author of two books, Automatic PR and Decoding Digital, What is Cryptocurrency? Cahill, it's an absolute pleasure to welcome you to the show. Thank you for being this week's guest expert and mentor.
Cahill Camden [00:01:03]:
Thank you for having me on, Susan.
Susan Friedmann [00:01:05]:
We have had an incredible conversation prior to coming on the air. It's like, okay. We've already done the interview before we did the interview, and I'm so excited about what we're going to talk about. And I know that one of your specialties is this human to human content in the AI driven world. With that in mind, let's look at, first of all, how does an author cut through all this marketing noise? Because as you said earlier in our off air conversation, there's a lot of it going on. Let's start off there.
Cahill Camden [00:01:49]:
I think everyone who is an author or an entrepreneur is faced with the reality that AI is flooding the market with content. This is undeniable. This means that in order to cut through the noise, you've really got to figure out how to get in front of your target audience faster and better. And what I think is extremely important is how to get in front of your target audience with human to human connections so that people know who you are, they understand who you are, they understand your story, and they resonate with you. I think this is going to be the future in a world where creating an article, creating a social post is just a click of a button away.
Susan Friedmann [00:02:34]:
This whole idea of human to human, which is so, as you say, critical now because we feel as if AI has taken over and it's only getting more so, what is actually do you mean by that human to human contact within this AI world? What comes to mind when we say that?
Cahill Camden [00:02:57]:
I think there's only a few options for really truly having human to human connection. One is having conversations with people. Conversations on podcasts are one of the things that we'll talk about, which is one of the most important ones. Conversations on video, conversations in real life, Conversations, I think, is what's gonna move the needle for authors who are actually trying to advance what they're doing and trying to build their brand. This is what I mean by human to human conversations versus just creating content and publishing it on one of the social platforms or just creating content publishing it on a blog or doing an advertisement. This is the difference. Those are not human to human. Conversations are really what it comes down to.
Susan Friedmann [00:03:47]:
You mentioned podcasts. And obviously, we're on a podcast, and I love this interaction. I believe that it's the number one marketing tool for authors these days in order to get seen, to get heard, and as you rightly said, have that human to human conversation. Let's dig deeper into that. And I know we've had many different interviews with people who are podcast hosts, who specialize in getting guests, etcetera. You've got a unique approach to this. So I want to hear more about how can we use our podcast interview to get seen and heard faster, better, and become known as that expert in the field?
Cahill Camden [00:04:37]:
Great question. I think podcasts are going to be, if they're not already, the foundation for authors and for entrepreneurs who want to market themselves in this AI world. Again, human to human conversations, having these types of discussions about topics, ideas, personal stories, where ideas have come from, why you're pursuing writing your book or creating your series. All of these things come from these kind of conversations. And whether you're doing it on a podcast or podcast plus video, so video cast, or whether you're doing it in a live stream with a community, I think this is where the future is for anyone who really wants to cut through the noise. And so one of the things that a lot of people miss when they're getting onto podcasts or videocasts is they miss that not only do you get to get in front of an audience initially, but you can also use that content after the fact for multiple distribution points, whether that's on your blog, a newsletter that you might run, whether that's on social media, whether that's to drive SEO value. There are a lot of areas and aspects that you can actually leverage from being on a podcast interview itself.
Susan Friedmann [00:05:55]:
I know you and I had this incredible conversation prior to coming on the air about drilling that down even further and looking at what exactly can authors do with that interview.
Cahill Camden [00:06:11]:
Here's what I recommend everyone who's listening think about and activate. The podcast interview is the start. So you want to be on a podcast that has your target customer in mind or your ideal customer profile. This is the first phase in getting that conversation going, having those human to human conversations, building your trust and authority within your target audience. So this is number one. Once you have that podcast or once that podcast is published, whether it's video or audio, you should now start to leverage that content in the following ways. One, the transcript that you get or that you can get from your podcast can be used just by itself as a fantastic SEO tool. So if you post that transcript to your website, this will drive SEO value for the different topics that you have been discussing in the podcast.
Cahill Camden [00:07:10]:
So that's one. You can take that a step further. So this is the second point. You can take that transcript, and you can actually use AI or leverage AI to get it to create one or two or three articles for you. Now you've got three draft articles, let's call it, from AI that you can then edit and, again, post it on your website. You can post it on your blog. You can use it in your newsletter. Now you've got blog content or newsletter content.
Cahill Camden [00:07:40]:
Then what you can also do is you can cut the audio or video into smaller bite sized pieces of information that you can then distribute on social. You can use this on LinkedIn. You can use it on Instagram. You can use it on YouTube, and you can post videos or audio clips anywhere from sixty seconds to five minutes that cover specific topics or insights that you feel are important. So now you've got social media content. And this is, again, all coming from you being on a podcast where you're already speaking to your target audience. So you're already getting the value of connecting, building trust, building authority, and now you can take it a step further and have ongoing distribution for SEO, social, and traffic after the fact.
Susan Friedmann [00:08:31]:
That's dynamite. Just that information alone, listeners, is gold dust. Realizing that you can take that podcast interview and do so many things with it, cut, dice, slice, splice. I mean, it seems as if it could go on because here you have this one interview and you can do so much with it. I love that. You got me so excited by that. I mean, the idea of just posting that whole transcript, and then, as you said, cutting that up and just have AI work with it is phenomenal.
Cahill Camden [00:09:12]:
A lot of authors and entrepreneurs think that just getting on the podcast is good enough in and of itself, and there is validity to that. Just being on a podcast is a huge accomplishment. And if you can convey value and build authority and trust and share your story and insights to an audience who's interested in what you have to say, this is fantastic. And whether it's 50 people or 50,000, it doesn't matter because that will compound over time. If you're consistently out there sharing your insights and your knowledge and your value, this will compound. However, there's this whole second side to it of taking the podcast interview or video cast if you're also shooting video and leveraging it for additional distribution and value. We have clients or customers who get on podcasts and then even use the podcast information in sales decks and as sales material as ways of enhancing that sales process for their target customers by saying, oh, hey. I was just on a podcast talking about this exact problem.
Cahill Camden [00:10:21]:
Here's a little snippet from that podcast that might help you. And that instantly shows additional credibility to that prospect, and it helps accelerate the sales cycle. The second aspect of leveraging your podcast interview is something that most people are missing out or sleeping on, and it's a huge opportunity in the world of AI.
Susan Friedmann [00:10:44]:
And something as simple as just after or including that link within the article or at the end of the article, hey, listen to the full episode. Just always going back to that interview again, would you say that that would be adding that human to human touch with that article or that social media post?
Cahill Camden [00:11:08]:
Absolutely. I never recommend just letting the AI do what it does, and that's it. AI is not a % accurate. Not yet, at least. I do recommend whenever you're creating content or whenever you're leveraging the podcast that you've been on, you're creating these blog posts, these newsletters, these articles. Do include your own editing. Do include or change the initial content to fit more of your style. AI can get it really accurate, and it can get it really close, but I do think you wanna put in your human touch every single time.
Susan Friedmann [00:11:45]:
Yes. Yeah. That human touch, I mean, it can easily get lost, especially if you just think, oh, AI can do the job for me, and all I have to do is send it out just as is. But in fact, that is a huge error. Talk to us about that error. What's involved in that? How can someone see that it's automated, for instance?
Cahill Camden [00:12:10]:
Right. So this is something that we've noticed with our tool, EchoJockey. We give everyone the ability to automate most of the difficult work, like, 90% of it. We experimented with fully automated AI outreach. And what we found was even though AI gets it right 90% of the time, that missing 10%, that missing human to human element, it doesn't make it as personal. It doesn't get as much of a response. It doesn't get you booked as much. And so this is part of the reason why I turned that off, and we said, we'll let the AI do all of the difficult part of finding, filtering, matching, searching for your podcast every single day, even drafting your initial connection message.
Cahill Camden [00:13:01]:
However, you've got to go in and you've gotta add your human element, your touch to it to make that connection personal. Because at the end of the day, if you're getting on a podcast, you are talking to another human, at least for now.
Susan Friedmann [00:13:16]:
Very much so. And it is. You don't want to lose that. I mean, I know immediately when I read something that AI has written it because there are words that they tend to use. They love using the word just and delve and Delve. Dive. And there are certain words that they always use, and then they put the em dash in all the time. And this isn't the way we would normally write, or it isn't the way I would normally write necessarily.
Susan Friedmann [00:13:46]:
And adverbs, oh my goodness. They love adverbs.
Cahill Camden [00:13:49]:
Absolutely.
Susan Friedmann [00:13:50]:
What else do you feel that authors need to know about that human touch, the, yes, using AI, but using it as a partner as opposed to just allowing AI to do everything for you?
Cahill Camden [00:14:08]:
Well, I think you hit the nail on the head. I think even though AI can feel intimidating, it can feel a little overwhelming, it can feel a little scary. I do think that authors who want to succeed and entrepreneurs who want to succeed in 2025 and beyond absolutely need to get familiar and start using AI on a regular basis. That said, I do think that everyone is experiencing this overwhelm of content. Having that human to human element is extremely important because at the end of the day, you're doing business with people. You have other people who want to read your novels. You have communities who love the story. Those communities are built with people.
Cahill Camden [00:14:56]:
They're not AI bots that are interested in liking your book because it changes the algorithm. Like, that doesn't matter at the end of the day. They're not buying your books. They're not connecting with you as a human. They're not buying your services or are interested in hearing you speak. It's humans who are interested in that. And so I definitely recommend that. Get familiar with AI.
Cahill Camden [00:15:18]:
Start using it. Leverage tools where you can that can do a lot of the heavy lifting for you so that you can actually accelerate more of your ability to connect with other humans and build your business or sell your books.
Susan Friedmann [00:15:34]:
I would love you to talk about your incredible tool with the echo jockey tool that you guys have created because I know that you're going to talk about it and when I give you the opportunity to share how listeners can get hold of you. But I think this is a lovely opportunity to talk about this tool and what it can do, and why it would be so helpful for authors. Because I just discovered it, and I'm, like, itching to get my hands on it. Let's talk about echo jockey, what the purpose is, and how it would be helpful to authors.
Cahill Camden [00:16:15]:
To talk about it, I wanna go back a few years ago. A few years ago, I was running my own content marketing and PR agency. And one of the things that I was challenged with was having to consistently hire more people to do manual outreach. This took a lot of time. It took a lot of effort, and I got stuck in this cycle of wanting to grow the business and wanting to get onto more podcasts for my clients, but then having to hire people and having lack of profitability. And then we might have a client leave or end their contract, and all of a sudden, I'm in a very difficult position. I built a tool for myself to solve my own problem, and that's where the idea came from. It was designed so that you could find great podcasts to be on so that you could share your message and you could have authentic conversations and really step into the spotlight of becoming an authority or becoming a thought leader in your industry.
Cahill Camden [00:17:16]:
This is the transformation that happens once you start to engage with podcast hosts, fantastic people who are helping their audience get in front of or hear from interesting experts, mentors, people who are a few steps ahead of them. This is the transformation that I want everyone to kind of think about and have. And I often get this question from people. Well, I'm not at the top of my industry, or I haven't written 10 best selling books, or I'm not on the New York Times bestseller list yet. I don't know if I should be talking. And what I always say is you have more knowledge and value to bring to other listeners than you think. Everyone has a unique perspective. Everyone has knowledge that they can share that other people don't have just simply from where you've lived, your background, the type of work you've done, how you got to where you are, etcetera.
Cahill Camden [00:18:17]:
And that's valuable. So I encourage everyone to think about, hey. Do I need to hear from the number one person in the industry, or can I have a ton of value from hearing from someone who's a few steps ahead of me? I think the latter's extremely important. And so I encourage everyone to start thinking like that and think, okay, what value can I bring to listeners on different podcasts? And how can I actually help build those human to human connections through podcasting and with communities and help others tap into my
Susan Friedmann [00:18:50]:
story? Talk about the platform and how you would use it. If I start using it today, what can I do with it?
Cahill Camden [00:18:59]:
Right now, you can go in. We have millions of podcasts in the database, over a hundred million episodes. We use AI to automatically remove and filter any podcasts that are inactive past a year. That saves you a lot of time in and of itself. Most companies, most solutions in the market do not do that. They say, hey. Here's all the data. It looks like a big number, but now it's on you to actually go out and filter through the podcast.
Cahill Camden [00:19:29]:
So we leverage AI to do that. Not only do we remove inactive podcasts, but we actually match your search results based on your profile. When you tell the AI, I want to be on podcasts that talk about book marketing, or I wanna be on podcasts that talk about marketing for technology companies in The United States. Like, you can get very specific. The AI will understand that. It will look at your profile, find appropriate matches for you, and then present those matches to you. And so then you can go in. You can write your pitch manually.
Cahill Camden [00:20:02]:
You can leverage templates. You can leverage AI, which generate 100% unique drafts every single time and help give you this starting point to actually connect with the podcast host. And from there, you can start building your outreach and start connecting to podcast hosts and start sharing your story on podcasts. So this is what the tool is all about. And all of the aspects that I just mentioned, it can be automated so that you just show up every day or every couple of days. You will have a list of podcasts to connect with with draft pitches already written based on your profile. And now all you have to do is edit the pitch that takes up thirty seconds to two minutes and decide if you wanna send it and click send. It is super fast and super easy to start connecting with other humans and start sharing your message.
Susan Friedmann [00:20:57]:
What I really like about this, and this is a concern often that I hear from authors, Cahill, is that, how do I approach a podcast host? What should I send them? And here, the tool is actually doing it all for you. And so it's taking what might take you hours that you decide it's not worth my while to do this, it's done for you. And I think another thing that you had said that is so important is that it's finding the right podcast where your audience hangs out. And I think that's something that's a real challenge for authors is they're like, there's so many podcasts out there. How do I find the right ones with my target audience?
Cahill Camden [00:21:45]:
Right. And as we experimented before we started this podcast, we did a search brand new search, and it surfaced podcasts that you had mentioned. Wow. That's an interesting podcast. I've never heard of them before. And you can see demographic insights. You can see listener estimates. You can see how many episodes they've published.
Cahill Camden [00:22:09]:
There's all of this information at your fingertips so that you can accelerate your ability to get on podcasts, step into the limelight, and start sharing your message, sharing your story, becoming an authority or thought leader in your industry. This is again, remember, I built this for myself because I wanted that for our clients. And so now everyone can have that. It's at your fingertips.
Susan Friedmann [00:22:34]:
And I think you're a great example of this because you're on this podcast now, and you told me it came out as a result of doing a search on I don't know what you searched on. Maybe marketing, book marketing, authors. But my podcast came up, and the letter that came to me, the email that came to me was enough to say, this guy looks interesting. And I had you on the show. I was like, oh my goodness. This is a great example of how it works. Because before you came on the air and we met each other, I was like, I can't remember quite why I decided to have this gentleman on.
Cahill Camden [00:23:20]:
Right. And so it's fantastic in terms of it works. This podcast is exactly like you said, it's a testament to I used our own tool, Echo Jockey, to find this podcast, to write the pitch. I obviously edited it and made it human because that's what I encourage everyone to do, and it worked. It cut through the noise. I was able to approach you in a friendly way, and we were able to book a podcast. And I know of another guest who's been on this exact show who's also used our tool. We talked about that earlier, who did the exact same thing months ago.
Cahill Camden [00:24:00]:
There are dozens and dozens of examples like this of great connections that happen because the tool, EchoJockey, is actually helping do a lot of the hard work for you and is finding those matches that actually make sense.
Susan Friedmann [00:24:16]:
Yeah. Because as I said to you, I get pitched every week several times. I'm embarrassed almost at the kind of emails that get sent to me. I was like, oh my goodness. They don't know the show, they don't know me, they see book marketing, and they're like, oh, I've written a book, therefore I should be on the show. No. That's not the purpose of this show at all. I'm picky about who I have on here.
Susan Friedmann [00:24:44]:
So it worked a couple of times. It was Peter Murphy Lewis who we had an incredible conversation. And as a result of my conversation with him, I introduced him to a traditional publisher who I believe he decided to work with.
Cahill Camden [00:25:03]:
That's right.
Susan Friedmann [00:25:04]:
Yes. You just never know. And again, this goes back to that human to human connection, which AI could never have done.
Cahill Camden [00:25:13]:
Of course. To your point, Susan, again, it's not just about getting onto the podcast. That is, of course, a huge accomplishment in and of itself. It's about the connection. And that's what I think matters. Look. We're all on a journey in life to try and achieve more, to try and do better, to try and express our talents, to try and earn money, to try and have adventure. All of these things matter.
Cahill Camden [00:25:38]:
And getting onto a podcast is your opportunity to share your message to an audience. Absolutely. But it's also an opportunity to connect with the podcast host and to start building your network and then to leverage that content to inspire and share on other platforms, social, or in your newsletter or your blog, so that you can continue that journey and continue that human-human connection. And so kind of tying it all back together, it's fantastic that Peter was able to come onto the show because he was using a tool like Echo Jockey, and that led him to a book deal with a traditional publisher. That's amazing. And to your point, that could never happen with just AI. That can never happen with just ads. It's not gonna happen if you just post on social and you don't connect with anyone.
Cahill Camden [00:26:26]:
You have to have that human to human connection. And in this AI world, I think it's extremely, extremely important.
Susan Friedmann [00:26:34]:
And that's a wonderful segue into actually telling our listeners how they can get hold of you. And if they're interested to I believe you've got a trial offer for Echo Jockey. So tell us more. How can listeners find out more?
Cahill Camden [00:26:49]:
Absolutely. We'll put all the links in the show notes, but anyone can connect with me on LinkedIn. That is my platform of choice. I'm at Cahill Camden, and this is where I am very active. If you'd like to experiment with Echo Jockey., we also have some free tools that you can use. All you have to do is go to echojockey.com and click on the resources section. There are a number of free tools that you can experiment with to help you, but, also, you can actually just get started and use the platform. There is a 7-day free trial on the starter version, and it will help you get on podcasts faster without a lot of work.
Cahill Camden [00:27:29]:
And you will be able to start those human-to-human conversations so that you can actually maximize what you're doing with your books, your business, and entrepreneurship.
Susan Friedmann [00:27:40]:
Fantastic. And just that opportunity to get seen, to get heard, and again, to be seen as that expert in your field. You've got the book, you've got the credibility, and you've got so much expertise and knowledge, and don't hide it. You've got to share it with the world. So this is a wonderful opportunity to be able to do that. And as you know, Cael, we always ask our guests to leave our listeners with a golden nugget. What's yours?
Cahill Camden [00:28:15]:
You have something of value to offer to other people in terms of listeners on podcasts. Don't hide in the darkness. Step into the spotlight. You can share your value and your insights and help someone who's just a step or two behind you or who needs that inspiration. And so I definitely recommend don't be the best kept secret in your industry. Step into the spotlight and start sharing your message on podcasts that matter.
Susan Friedmann [00:28:46]:
Yes. It's so easy to hide behind the book. People aren't interested in another book. They're interested in the value, what it can do for them. And obviously that's where you as a speaker, trainer, coach have the ability to share your information through your book, and through podcasts, and through many other opportunities. Thank you so much for sharing your wisdom, Cahill.
And by the way, listeners, if your book isn't selling the way you wanted or expected to, let's you and I jump on a quick call to brainstorm ways to ramp up those sales because you've invested a whole lot of time, energy, and money, and it's time you got the return that you were hoping for. So go to http://bookmarketingbrainstorm.com to schedule your free call.
Susan Friedmann [00:29:42]:
And in the meantime, I hope this powerful interview sparks some ideas you can use to sell more books. Until next week, here's wishing you much book and author marketing success.
Here's how to connect with Cahill:
Email: [email protected] Website: https://echojockey.comLinkedIn: https://www.linkedin.com/in/cahillcamdenLead magnet: Podcast Power Pitch Generator (free tool)