Susan Friedmann [00:00:00]:
Welcome to Book Marketing Mentors, the weekly podcast where you learn proven strategies, tools, ideas, and tips from the masters. Every week, I introduce you to a marketing master who will share their expertise to help you market and sell more books.
Today, my special guest is Dr. Yaniv Zaid, also known as Dr. Persuasion. Since 2023, Dr. Zaid has delivered over 25 lectures worldwide specializing in persuasion, marketing, and sales. His work improves skills in negotiation, presentations, and public speaking. He's the author of the international bestsellers, the 21st Century Sales Bible, Public Speaking, and Creative Marketing. His books consistently rank on Amazon's bestseller list. Over 2,000,000 people have attended his lectures both online and in person.
All the way from Tel Aviv in Israel, Dr. Zaid, it's a pleasure to welcome you to the show, and thank you for being this week's guest expert and mentor.
Dr. Yaniv Zaid [00:01:11]:
Hi, Susan. Thank you for inviting me. I heard many episodes in your podcast, and I loved it. So it's a great privilege to be here.
Susan Friedmann [00:01:18]:
Well, I love that, and thank you. I always love it when my guests have at least listened to a few episodes because then they get a feel for how the show goes. Let's start off. You're Mr. Public Speaking, you're Dr Persuasion. As we talked about before we went on the air, I said that many of our authors are looking to get speaking engagements or they've just started on the speaking circuit. Let's start off talking about what kind of advice would you give someone who's, let's say, very nervous about their first public speaking experience?
Dr. Yaniv Zaid [00:01:59]:
We talked about it that in my eyes, the book is a great marketing channel for speakers. It's a great social proof. So if you wrote a book, then you need to understand that the fact that you wrote a book is saying something about you, that you are expert at what you do, especially if we're talking about nonfiction books. When you ask for ask companies to appear and to lecture and to provide the speaking gigs, then the fact that you wrote a book is a very good advantage for you because that means you are an expert. It means you are a brand. You know, many people tell me, well, when I will be famous, I will start lecturing. So I'll say, no, no, you start lecturing, then you'll become famous. You need to understand that you have knowledge to share with others and people will be willing to invite you and also pay you a lot of money just because you wrote a book.
Dr. Yaniv Zaid [00:02:44]:
Now, if you talk about talking in front of an audience, many authors, they have a stage right. They don't know how to talk. Maybe they know how to write. They don't know how to talk. I have some tips. First of all, you need to treat lectures or speaking gigs like conversation because if you manage yourself talking in front of hundred people, 200, one thousand people, then it's very scary. Right? But if you just imagine a conversation with one person or you treat 1,000 people as, like, you talk to them in a conversation, then it's, less scary, you know, because you don't treat it like an audition that they, examine you all the time and they look to see, you know, difficulties. But you say, okay.
Dr. Yaniv Zaid [00:03:21]:
I have something to say. I wrote a book. So I obviously have thought just to say my line of expertise. And people are paying money to stand here and talk to the audience. Just tell them stuff. So if you treat a lecture or speaking career as conversations, that would be it would be much easier. This is tip number one. Tip number two is preparation.
Dr. Yaniv Zaid [00:03:40]:
Because if you prepare yourself for lectures, then you obviously you're less, frightened. You're less scared because you know what is coming. And preparation has many aspects. For example, to know who is your target audience, how much time do you have, what are the questions or objections that people might ask you, who comes before you if you're talking about a conference and you appear and you have lectures before you and after you, who comes before you, who will come after you? You need to know the agenda of the conference. And what are the problems of the audience that you are the answer for? Maybe you need to provide answers for the problems or solutions for the needs. All of this information, if you got all this information, then you will come to the lecture less frightened and you have less stage fright. Now how can you know all this information? You can just ask the organizers. You can check if a company called you.
Dr. Yaniv Zaid [00:04:27]:
You can check the website. I all the time come before my lectures. Lots of time to examine technically, to examine the technical aspect, you know, the stage, to see the audience before. And also I talk to the managers and talk to the people who invited me, and I ask them questions. Who is target audience? How is it going so far in the conference? How would do your day to day life look like in my line of expertise, etcetera? And then I have the information. I can treat it in my presentation. Also, I can adapt my messages accordingly. Tip number three, we talked about conversations, treat it like conversation.
Dr. Yaniv Zaid [00:04:58]:
We talked about preparation. And tip number three is practice. Just start. You know? I also consult to authors and to speakers all over the world, and many people, they talk to me. They say I'm very frightened. They I had many opportunities. I just said no or something like that. And I tell them just start because practice is everything.
Dr. Yaniv Zaid [00:05:15]:
And obviously your second time will be better than first time and your tenth time will be better than your second time. You need to improve yourself all the time. But if you won't start, then you won't improve. You can just say no to life and no to opportunities. But my vision or my agenda is always say yes. Say yes when people ask you to talk about your book. You need to understand that it's also part of the promotion of your book to talk in front of people. The book helps you to get the speaking gigs and lectures, and you have the book being sold because if people hear you and you introduce your book, then they're going to buy it on bookshops, on Amazon, or even at the end of, the conference or the end of the lecture, they will buy directly from you.
Dr. Yaniv Zaid [00:05:54]:
So preparation, practice, and treating lectures like conversation. They're not relevant to how many people you're talking to.
Susan Friedmann [00:06:01]:
That's fabulous. Yes. I was going to ask you, and you just touched on it just now, but I want to delve a little deeper into how to use your book in the presentation.
Dr. Yaniv Zaid [00:06:14]:
First of all, at the beginning, when you introduce yourself, it's very important to establish your personal or professional authority, right at the beginning. So the fact that you mentioned the fact that you wrote a book and even showed the book, immediately people will treat you as an expert, you know, because you wrote a book. So if you wrote a book, that means you have enough information to write a book. It means that there is a publishing house out there who recognize you and they published you. If it's a bestseller book, so talk about it. If you are bestseller book on Amazon, talk about it. If you already lectured in many places, talk about it. All of this data, it's social proof.
Dr. Yaniv Zaid [00:06:46]:
Now why is social proof so important to establish your professional authority? Because if I come to the audience and I talk about myself and I say that I'm very professional and I know what I'm doing and I'm an expert, then it doesn't sound objective. It sounds objective. Right? Because I'm talking about myself. So obviously, I'm going to speak highly of myself. But if I'm going to say that I have a bestseller book or I have a book was published in a famous publishing house or that this book was already introduced in 20 countries or already translated to few languages, or that I already gave the similar lecture in banks and other companies. Of course, just say the truth. Don't lie. Don't imagine things.
Dr. Yaniv Zaid [00:07:23]:
Be authentic and tell only the truth. But if you say this kind of objective data, that means that you're actually an expert. Right? You need to introduce the book at the beginning. You need to address the book or your lecture or messages from the book during the lecture. And at the end, I always recommend the authors to do a call to action and, talk about the book, tell the audience when they can find the book, and the audience will love to buy the book from you if it's possible at the end of the lecture. So always I tell the organizers, please, you know, give me a, you know, a table and a chairs and a map or something like that, place that I can hold my books. At the end of the lecture, I tell the audience, well, I will be here. I point the the table.
Dr. Yaniv Zaid [00:08:00]:
I will answer a question. And if you'd like my book, maybe I will even give a special discount if you buy from me here now. I will also give you a signature. People love signature. People love personal attention from the authors. And then I use the book as a marketing tool. First of all, people will buy my book for me. Some of the audience will come and buy my book.
Dr. Yaniv Zaid [00:08:17]:
And And second of all, they will ask me questions, and some of them will maybe be interested in consulting or other lectures to to invite me. So this is a great opportunity for an author to speak with the audience. So you don't just end the lecture and say, okay. Thank you very much. I was doctor Eliudzay. Bye bye. And go behind the scenes. I would like to communicate with the audience.
Dr. Yaniv Zaid [00:08:36]:
I would like people to engage with me. The book is a great also marketing tool and also another income if you come through electric.
Susan Friedmann [00:08:42]:
Yeah. Definitely another income stream. You talked about practicing. How about the key elements of engaging an audience right from the beginning? What kind of things would you start off? How would you start a speech rather than you don't wanna give a joke, obviously? What are some good ways in which people can start their speech?
Dr. Yaniv Zaid [00:09:08]:
First of all, yeah. Maybe I I would give jokes. You know? I'm very funny in my lectures. Sometimes I open with jokes. Joke can be relevant to the situation. But if you don't tell jokes, you can also tell funny stories to start with a funny story about the situation, about the event, about the the audience. But first of all, you need to start with a smile and with a high energy. You know, when you go on stage, no matter how long did you wait outside or behind the scenes or something like that, when you go, you need to start strong.
Dr. Yaniv Zaid [00:09:34]:
You need to be very energetic, very positive with a smile. The audience love it. I love to start not just with a joke and a strong story, but also with empowerment the audience. It's great that you're here. I'm very happy to be here. You know, it's very important that you came. If, for example, you're talking about people who bought tickets to hear me. So it's very important that you came to learn tools about marketing and businesses, etcetera.
Dr. Yaniv Zaid [00:09:56]:
So empower the audience. And then I always find a common ground between me and the audience. For example, if you are all business owners or if you are all lecturers or if you are all now in Tel Aviv or in New York or if you are all just in the same conference, I can talk about, the lecture they heard before or something like that. Find a common ground between you and the audience as before you're just talking about your data, your knowledge, you know, your tools, then find a common ground and talk to the audience about the place you are in, about the situation, maybe some actual events that you can address to or something like that. And then the audience, they feel connected to you. They feel more more connected because you you don't just deliver knowledge, but you start a relationship with the audience from the beginning.
Susan Friedmann [00:10:38]:
You talked about humor, whether it's a joke or it's a funny story. How can a speaker ensure that their humor is appropriate for diverse audiences?
Dr. Yaniv Zaid [00:10:50]:
First of all, preparation. You need to prepare yourself. You need to know who is the audience. We're talking about men, women, religious people. You know, if you're talking about a different culture, I lecture all over the world. My books were translated with wave languages so far, and I provide lectures in more than 20 countries so far, very different countries, including, you know, India and China and Vietnam and United States and Europe and also England or Spain. So many countries, different mentalities. I always find out as many information as I can about the audience, and I choose my, jokes or stories accordingly.
Dr. Yaniv Zaid [00:11:22]:
Some of the audience, they don't like religious jokes, for example. Some of them don't like jokes at all, so I would just tell stories. But there are also, you know, objective stories that you can relate to. It's not related to is the audience. So stories that don't don't hurt no one, you know, you don't, treat no one in disrespect or something like that. So you can tell story, but also actual events. If you address actual events that happened on the news or actual events that happened to you or actual events that happened to your audience or something like that or to your customers, then you can feel to talk. And if we talked about people that are not in the room, definitely you're not going to hurt no one.
Dr. Yaniv Zaid [00:11:57]:
And people like stories. You know? People like stories because we were born. Since we are born in age zero, you know, we hear stories. Our parents read us stories or tell us stories. So story is a framework you know. The audience knows. So if I tell stories, I definitely be more funny, more interesting, you know, more engaging with the audience. I can tell stories about myself.
Dr. Yaniv Zaid [00:12:16]:
I can stories about the success stories. We talked about social proof. So success story are also a social proof. I could talk about my client stories. I could talk to actual event stories. I can also talk about failures, stories about failures. Also the crowd love it. You know? There is a line of lectures.
Dr. Yaniv Zaid [00:12:32]:
I don't know if you know it. It's called the fuck up nights in high-tech companies. It's where entrepreneurs, they tell other entrepreneurs about the failures in high-tech. Okay? So usually, by the way, the twist in those lectures, usually it will be like this. My first company, I lost all the money from the investors. I lost the $100,000,000,000. My second company, I closed it. I got bankrupt.
Dr. Yaniv Zaid [00:12:53]:
And my third company is PayPal. You know? So it's actually a failure, failure, success. You want new stories like usually like my first company, I lost $100,000,000,000 of investors. My second company, I closed it. My third company oh, now I am a homeless and I live in poor parents. Usually it's a failure, failure success, but the crowd loves the story of the resurrection that you fail and you rise again and people love it. This is also a great story to begin with. And then people consider yourself as authentic and human.
Dr. Yaniv Zaid [00:13:22]:
I always tell my lecture, my work clients that you need to be Batman and not Superman. Okay? So I will give what is the difference between Batman and Superman. They're both superheroes. Right? And they'll both look like human being. But Superman is not a human being, came from another planet. If Superman will deliver a workshop and he calls it how to fly and I bought a VIP ticket and I sit in the first row and he explains everything to me. He says, okay. Go to the highest building, go to the roof, check the wind, check your first step or something like that.
Dr. Yaniv Zaid [00:13:49]:
And I will do whatever he says, And I still going to fall because I'm not Superman. I didn't came from another planet. I don't know how to fly, but Batman can deliver a workshop how to fly. And I will sit in the first row, and then he will send to me, you know, Yaniv, you and I are alike. I maybe he had the worst life because the joker murdered my parents when I was young and I fell into a cave and I was afraid of bats and afraid of darkness. But then I taught myself how to fly and let me teach you how to fly. Then I can relate to him. He's authentic.
Dr. Yaniv Zaid [00:14:16]:
I say, okay. He's not superhuman. He's not just success, success, success. It's boring. He also had failures. He also had fears. So I would like to learn from this man. When you start a lecture, if you would like people to address to you as as a professional authority and a brand, but also can relate to you and learn from you and they will be willing to learn from you, then you need to address to tell stories, not just great stories and success stories, but also failure stories, also authentic stories that people can relate, and then they are more open to hear what you have to say during the lecture.
Susan Friedmann [00:14:45]:
Which is wonderful because I was just going to ask you, what are some of the common mistakes that you find speakers make, especially first time speakers?
Dr. Yaniv Zaid [00:14:57]:
First of all, like I said, to want to, brand yourself like you're a Superman, you don't have faults, you're just excellent in what you do. The crowd doesn't relate to it because, you know, everyone had problems and difficulties, etcetera. Second of all, you need to be aware of the time frame to measure your time because sometimes you get, for example, a conference, you have fifteen minutes. But if you didn't prepare yourself, then, maybe you end your conversation in five minutes and you have ten more minutes and you don't know what to say. Or the other side, maybe you just start talking about the subject and fifteen minutes are over, then people said to you, okay, get off the stage and you didn't have the time to address the message and obviously not to have a call to action. It it's also part of the preparation. How much time do you have to talk and also prepare yourself accordingly and then measure your time. Another failure that many, unexperienced, lectures do is not knowing the audience.
Dr. Yaniv Zaid [00:15:47]:
They treat each audience the same. So I have a presentation, let's say, a forty five minutes presentation. So nowhere who is the audience even if I do it two, three times a day, I just go from audience to audience for conference to conference and just do the same thing. And then I sounds like a robot and it's not authentic. I'm not doing adjustment to the audience. I don't untouch myself according to the audience. I don't address their needs and their problems, so people don't like it. You need to adapt yourself to the audience.
Dr. Yaniv Zaid [00:16:14]:
You need to understand you have a conversation each time with different audience. So, yes, the basic of the conversation will be the same, but you need to have a slight adaptation. From my experience, for example, if I go to lecture to lawyers and I go to accountants. Okay? So to lawyers, I have the exact the same lecture. To lawyers, I would say five times lawyers and three time courthouse. Okay? And to, accountants, I will say IRS five times and accountants five times. Then each audience will be certain that I adapted the lecture especially to him, to this audience. But it was the same lecture.
Dr. Yaniv Zaid [00:16:45]:
I just knew who is the audience, so I adapted a little bit the message. You don't need to do huge changes in your content. Your content is great. You just need to adapt it a little bit to the audience and that the audience will feel part of the conversation, part of the lecture, and then they will be more willing not just to know your knowledge and to hear you, but they also will feel free to, for example, ask questions or to come at the end to engage with you or to buy a book at the end or something like that. So this is the small I say it's the small tips that create great results when you speak in front of an audience.
Susan Friedmann [00:17:18]:
Yes. Less is more.
Dr. Yaniv Zaid [00:17:21]:
Yeah. Sometimes. Yeah. Yeah. People are afraid that they need to have, you know, different, lectures in front of different, audiences. And say, no. This is the same lecture, just, slight changes in front of any audience.
Susan Friedmann [00:17:32]:
You've got a quote on your website that says, don't sell to your clients, make them buy. Talk to us more about how do you make your clients buy or their prospects and then you want them to buy?
Dr. Yaniv Zaid [00:17:46]:
Okay. So in two words, I would say soft sale because hard sale is when I sell and you know that I sell to you, and then you immediately got into difference, you know, and you say, okay. Okay. I this guy is a salesperson. He's I got interest. Maybe he gets a commission if he said to me that I don't want to hear. If you think that this is hard sell, that it's obvious that I sell to you. But if I do soft sell soft sell, it towards itself sell in one word, stories.
Dr. Yaniv Zaid [00:18:13]:
I not, let's say, sell you directly, but I talk to you and I tell you stories. Stories about what? Stories about the product, story about the service, story about myself, story about other people who already use this product, and then you feel comfortable with me. Because again, we talked about the fact that stories are something we know this is a framework we know and we feel comfortable with it. And you don't look at me as a salesperson with all the negative meanings, but you look to me as an expert who tells you things and explain to you things. From an expert, you are more likely to buy. If we talked about how to improve your sell capabilities, then don't try to push your products to the audience. That just talk about the products, share with them interesting stories, and they are more likely to buy. And then then the conversion rate will be higher, much higher.
Susan Friedmann [00:19:00]:
Often, speakers have q and a, question and answer time after their presentation. What happens when you have a tough question? Or maybe it's even an irrelevant question. How do you handle that during your presentation?
Dr. Yaniv Zaid [00:19:21]:
Great question. First of all, if you prepare yourself, part of the preparation would be which kind of questions people can ask me. And in that case, what can I answer? So I'm not surprised at any question because I already have an experience. And even if I don't have an actual experience, I have an experience with preparation. So I prepared myself to any question and I know the answers. But if someone asks, irrelevant question, for example, that only he cares about it or she cares about it and it doesn't all the other 100 or 1,000 people, they don't care about it, then I can tell a short answer, and then I can say, I will be happily, answer you. Just come behind the scenes or come after the show. I will be here next to my table, and I will be happy to answer.
Dr. Yaniv Zaid [00:20:00]:
From my experience, if the person is serious about getting an answer, they will come at the end. They will wait in line. They will talk to you. I always tell, lecturers come first and stay last and talk to the audience. Because again, if we're talking about the lecture as as a business tool and the book as a business tool and marketing tool, then I would like people to engage with me. I don't want to disappear behind the scenes. I would like people to talk to me afterwards. So if there are questions, I I invite people to talk to me.
Dr. Yaniv Zaid [00:20:27]:
And if I was nice during the lecture, then people will come talk to me. They will feel again engaged and and obligated to come to talk to me. So they will come. I try to answer any question from the stage, but if it's a, you know, long answer or, it's not relevant now or we ran after after of time, I always tell people I will stay and I will answer question as as many time as I need till the last person will ask me questions. And most people, they don't wait long. Maybe they if it's not serious, they will wait. They will leave after the lecture. But if they are serious, they will come.
Dr. Yaniv Zaid [00:20:58]:
I will answer them, and then they are more likely to buy other products. Maybe my consulting, maybe my lectures, maybe my workshops, maybe my online courses, they will, love, the engagement with me.
Susan Friedmann [00:21:08]:
We talked about how to begin the speech, or we've talked about preparation. You've talked about how to begin a speech. We've talked about common mistakes. How about summarizing your speech? That often is a challenge how to end your speech successfully.
Dr. Yaniv Zaid [00:21:28]:
Yeah. First of all, summarize is very, very important because sometimes even if you're a great speaker, then people laugh, you know, when they tell lots of tips and some of them write it, some of they don't. But at the end, if you just say, okay. Thank you. I was doctor. Talked about persuasion. Bye bye. Then you ask people after the lecture, what did you learn? They say, oh, it was a great presentation, great lecture.
Dr. Yaniv Zaid [00:21:47]:
Okay. What did you learn? I have many things. Name one. I don't remember now. You need to summarize because this way, first, you help the audience, you know, get more value from your speaking gig. And second of all, they, let's say, remember you more time. Right? Because if I actually learn something for someone, it's great viral marketing. Then I will remember the guy, the the lecturer, the girl for the rest of my life.
Dr. Yaniv Zaid [00:22:11]:
Because each time I would think about the practical tool, I will also remember at my subconscious level who taught me that. You need to summarize the lecture. My advice is a quick and short summarize that you can say, okay, what did you talk about? We talked about this and this and this and this, and go through the flow of their presentation. And then they can say, sometimes they say, wow, we actually learned a lot. Wow. We talked about this and this and this and this. And then it's very important after the summers to have a call to action. What is call to action? How can you find me? This is my website.
Dr. Yaniv Zaid [00:22:39]:
This is my books. Again, I also sell books here. You can also ask me questions, feel free to check my LinkedIn, check my LinkedIn, check my Facebook. This is my mobile. This is my mail. I heard many, many lectures during my life that finished a lecture even if they were great on stage and just say, okay. Goodbye. Thank you.
Dr. Yaniv Zaid [00:22:58]:
Maybe that did not even write down, the last, nowhere slide their email or their mobile or something like that. People would like to talk to you just you know, you could take them for an hour. You just provide them lots of value. They would like to talk to you. Why disappear? Why go? You hurt your business because people are more willing to buy from you now. Then you write a newsletter, write something on LinkedIn, but you had now 1,000 to 100 potential clients just stay around and let them, some of them buy from you. But it's very important after the samurai to have a clear call to action and tell the people exactly what to do. And then they are more likely to do it, especially if you were good and you provided the value.
Susan Friedmann [00:23:35]:
Well, it's such a great segue into you telling us about how our listeners can find out more about you and your services.
Dr. Yaniv Zaid [00:23:44]:
Great. So first of all, I wrote some bestseller books. So my latest new release is called the twenty first Century Sales Bible. It's a great book. It's also published in 12 languages so far. It's also in North America, United States. You can find it in bookstores and online on Amazon. You can check my website.
Dr. Yaniv Zaid [00:24:00]:
It's doctorpersuasion.com, and you can check my LinkedIn. It's Yaniv Zaid, y a n I v z a I d. Also, Yaniv Zaid, you can write on Facebook and Twitter and Instagram and Telegram and TikTok. You can find me everywhere. I provide many tips and also have a mailing list in English, so you're more than welcome to join it. Just check my website, doctorperswajan.com, and, share your name and email. And I've got a great information for you, great practical tools, how to promote your books and your lectures if you, leave your email. And also you can send me an email and ask any question you may have, and I will answer it.
Dr. Yaniv Zaid [00:24:38]:
It's Yaniv@Yanivzai.com, y a n I v at y a n I v z a I d dot com, and feel free to contact me. I love talking to people. I love helping authors and helping speakers worldwide. This is what I've I've been doing for twenty one years. So I'll be more than happy to help, as many people, in this podcast as possible.
Susan Friedmann [00:24:57]:
Beautiful. Sounds as if you've done this once or twice before.
Dr. Yaniv Zaid [00:25:01]:
I love audience. You know? I love speakers. I love authors, and my mission in life is to help as many people as possible, you know, deliver their messages to as many people as possible.
Susan Friedmann [00:25:09]:
That's a beautiful mission. As you know, we always leave our listeners with a golden nugget, some words of wisdom. What are yours?
Dr. Yaniv Zaid [00:25:20]:
I would like to recommend the corporations for authors. I cooperate, for example, with companies called Authors on Mission. It's a great company that connects the authors with podcasts. I think they connected to us together. And also I recommend for speakers to join bureaus, speaking bureaus, that the agents that then help us coordinate between us and companies that are looking for lectures and speakers. I also part of an organization. It's called the VSAI, Virtual Speakers Association International, which combines speakers all over the world from many, many nations, and we help each other getting speaking gigs and lectures all over the world in our areas of expertise. Join bureaus, do cooperation with others, join VSAI, join an auto submission or any other, you know, companies that can help you and connect you to many people as possible because, you know, you can do it everything yourself, but it will take time and you won't reach everyone.
Dr. Yaniv Zaid [00:26:13]:
And you can, use others whether it's for help or referrals, whether it's you pay money for for this help.
Susan Friedmann [00:26:20]:
Yeah. Networking, collaboration. Yeah. The more the merrier. And Of course. This is only business otherwise.
Dr. Yaniv Zaid [00:26:28]:
Yeah. Yeah. This is the way to grow and to get to as many people as possible. By the way, publishing houses all over the world, it's also part of a corporation. Right? I I'm not a geographically surrounded all over the world, but if I have a good partner in other countries, for example, Chinese publishing house, Vietnamese publishing house, American publishing house, then I connect with them and they are great partners, and then they can promote my book with me in that country. So you need to get all the help you can get in order to spread the word.
Susan Friedmann [00:26:55]:
Excellent. That's such sage advice. Thank you so much for sharing your wisdom. This was fabulous.
Dr. Yaniv Zaid [00:27:03]:
Thank you very much, Susan. It was great being here. Thank you.
Susan Friedmann [00:27:06]:
It was good to have you.
And by the way, listeners, if your book isn't selling the way you wanted or expected to, let's you and I jump on a quick call together to brainstorm ways to ramp up those sales. You've invested a whole lot of time, money, and energy, and it's time you got the return you were hoping for. Go to Bookmarketingbrainstorm.com
to schedule your free call. In the meantime, I hope this powerful interview sparked some ideas you can use to sell more books.
Until next week, here's wishing you much book and author marketing success.
Website: https://www.persuasion.co.il/en/
LinkedIn: linkedin.com/in/yanivzaid
Books:
Sales Strategies That Actually Work: How To Sell Anything, Anywhere, Anytime
21st Century Sales Bible Commandments
Public Speaking: Persuade And Influence Any Audience
Creative Marketing : How To Sell More, Get High Prices, and Develop Your Business to Success