Episode description

Have you thought how being a podcast guest could boost your book marketing?

This week’s guest is Julie Fry, founder of Your Expert Guest, a podcast guest booking agency. Julie shares valuable tips for nonfiction authors on how to find and land podcast guest spots to increase visibility and attract new clients.

Julie walks you through how to find the right podcasts, make the most of your guest appearances, and get your book in front of more people.

Key Takeaways:

1. Know Your Goal: Understand why you want to be a guest. Decide your goal before you start pitching.
2. Find the Right Podcasts: Learn smart ways to find podcasts that match your expertise and audience. 
3. Create a Strong Pitch: Get tips on how to research podcasts and craft personalized pitches to grab the host’s attention.
4. Make the Most of Your Interview: Learn the do’s and don’ts of being a guest to ensure a memorable and effective interview that benefits both you and the host.
5. Repurpose Your Content: Discover creative ways to turn your podcast interviews into content to maximize your reach.

Tune in to learn how to make the most of your podcast guest spots and boost your book marketing success.

3 Resources from Julie:
1) Custom Podcast Pitch List: 

2) Blog post on finding podcasts to be a guest

3) "Best Guest Ever" Checklist

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