Episode description

Have you ever wondered how physical books can boost your book marketing strategy?

This week’s guest expert is Peter Thomson, the UK's leading strategist for business and personal growth. He shares invaluable insights on using physical books to make a good impression and attract more clients.

Discover how to boost your book's value by turning its content into useful products. Grasping Peter's ideas can help you earn more money and enjoy long-term success.

Key Takeaways:

Importance of Physical Books: Find out why physical books leave a stronger impression than digital ones and why they work better for attracting clients and getting leads.

Deluxe Version of Services: Find out why offering a deluxe version of your services or products can make you more money and make your clients happier.

Repurposing Content: Learn how to turn your book into different products to reach more people.

Effective Lead Magnets: Find out why short books with catchy titles can attract the right audience.

Mistakes to Avoid: Learn some common industry mistakes, like trying to make one book serve multiple purposes. 

Tune in to discover the secrets of physical book marketing and how to effectively repurpose content to amplify your success.

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