Episode description

How can storytelling improve your book marketing?

This week’s guest is Douglas Vigliotti, author of Aristotle for Novelist and Tom Collins, A Slightly Crooked Novel. Doug, an expert in storytelling and marketing, shares how authors can use storytelling to stand out.

From finding personal stories to using them in marketing, Doug explains how storytelling can attract your audience and make your book more appealing.

Key Takeaways:

• Essentials of Storytelling: Learn the key parts of storytelling, like protagonist, plot, and obstacles, and apply them to your book and brand.
• Character Traits: Know the four traits of good characters: goodness, appropriateness, relatability, and consistency.
• Crafting Your Message: Learn how to make your story believable to keep the audience engaged.
• Identifying Stories: Get tips on finding and recording your own stories for marketing.
• Avoiding Exaggeration: Understand why keeping your story believable is crucial for effective marketing.

Tune in to learn how storytelling can boost your book marketing.

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