Episode description
Have you ever found it hard to create marketing messages that really connect and charm your audience?
This week’s guest is Jason Van Orden, a growth strategist with almost 20 years of experience. Jason has launched over 60 online courses and helped over 10,000 entrepreneurs. He shares his tips on how to craft messaging hooks that grab your audience’s attention.
Jason discusses how to make your messages stand out by focusing on what matters most to your audience. His advice helps you improve your marketing strategies so they resonate and drive engagement.
Key Takeaways:
- Understanding Remarkability: Discover four elements to create a memorable hook that grabs attention and interest.
- The Eclipse Factor: Learn how to simplify your marketing to reach the right audience with the Eclipse Factor and the '3 R’s' framework.
- Practicing Relevance: Target your audience's needs and challenges by speaking directly to them and customizing your message.
- Building Resonance: Discover how to build trust and connect with your audience by using three key skills,
Tune in to learn how aligning your marketing messages with what your audience cares about helps boost your book marketing success and increase your sales.
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