Episode description

Ever thought about using a creative brief to make writing and marketing your book easier?

This week's guest expert is Peter Murphy Lewis, founder of StrategicPete.com and fractional Chief Marketing Officer. Peter is known for turning complex marketing ideas into clear, useful strategies. He explains how to treat your book like a business, and how to tackle your marketing fears.

Learn how a creative brief can act as your "road map" to success and why book marketing should start before you finish writing. Peter’s insights can transform how you plan, write, and market your book.

Key Takeaways:

• Start with a Creative Brief: Create a plan to set goals, measure success, and stay on track before you start writing.
• Treat Your Book Like a Business: Build a mission statement and track progress like a company to reduce risks and stay focused.
• Face Marketing Fears: Use "fear-setting" to name, understand, and tackle your worries about marketing and publishing.
• Begin Marketing Early: Use simple, affordable strategies like LinkedIn and YouTube to grow interest before your book launches.
• Focus on Feedback: Engage with a niche audience and value quality feedback over big numbers.

Tune in to learn how smart planning and creative marketing can help your book succeed!

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