Episode description

Have you ever wondered how storytelling can drive your book marketing success?

This week's guest expert is Lisa Bloom, best-selling author, speaker, coach, and founder of Story Coach. She shares invaluable insights on how authentic storytelling can transform your marketing strategy.

Discover the art of making connections through compelling narratives, from harnessing the power of personal anecdotes to crafting stories that resonate with your audience. 

Understanding the principles of storytelling can set your book apart and build lasting trust with your readers.

Key Takeaways:

• The Power of Storytelling in Marketing: Learn how storytelling strengthens marketing by building trust and connecting with your audience.
• Finding the Right Story: Discover how to turn life moments into stories that connect with your audience and boost your marketing. 
• The Story of You: Uncover the power of your personal story—your passion and journey—and how sharing it can connect you with your audience and clients. 
• Identifying Your Audience: Learn how to craft a story that speaks directly to your target audience's experiences, struggles, and desires. 
• The Failure Story: Discover how sharing your failure stories can humanize you, build trust, and create a deeper connection with your audience.

Tune in to discover storytelling secrets that can take your book’s impact to the next level.

Get your complimentary copy of Lisa's new book "Seven Stories That Sell" before Saturday, September 7!

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