Episode description

Have you considered how a strategic preorder campaign can skyrocket your book's success?

This week's guest expert is Kimberley Wells Eley, founder of KWE Publishing and an experienced guide for authors navigating from idea to publication. She shares essential strategies for turning your book into a thriving business while creating buzz through effective preorder campaigns.

Learn how to market your book effectively, from finding your ideal reader to using social media for preorders. Engaging your audience early and building anticipation will boost your book's visibility and sales.

Key Takeaways:

Identifying Your Ideal Reader and Purpose: Discover why identifying your book's audience and aligning your goals is key to your book's success.
Preorder Campaign Strategy: Learn why starting your preorder campaign early, building excitement, and using tools like Tailwind and Linktree are essential for engaging potential readers.
Treating Your Book Like a Business: Learn how branding yourself as an expert through your book and connecting with event planners for speaking opportunities can boost your success.
Avoiding Common Marketing Mistakes: Discover why rushing preorders harms your momentum and how timing your efforts right helps build strong anticipation.
Cheerful Relentlessness: Adopt a mindset of cheerful perseverance—balancing consistent marketing efforts with fresh strategies to ensure your message connects with your audience.

Tune in to master the art of turning your book into a business and creating preorder campaigns that build significant buzz and anticipation.

Here's how to get your copy of Kimberley's ebook "How Do You Know If You Are
Ready to Publish Your Book?" 

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