Send us a text There are a lot of reasons people are afraid and reluctant to get into the content creation space. In this two part series, we’ll explore the ones most often expressed to me. 1. “I don’t know how to make professional quality content.” You don’t need to. While I recognize the growing demand for content of high production value, this is not a real barrier to getting started. Your production skills will naturally improve over time. The main thing is you have to get started. 2. “I don...
Apr 22, 2023•12 min•Ep. 234
Send us a text The default setting is how you revert to when your conscious facilities aren’t engaged. We all have a default in every aspect of life. And it’s a matter of knowing what that default is if you want to make changes. This level of awareness is important in developing a high performance and success mindset. For example, my defaults around my health is such that I always get a regular workout in — even while on vacation. I learned a long time ago that physical activity was integral to ...
Apr 21, 2023•9 min•Ep. 233
Send us a text Here’s Part 2 of why network marketers fail on social media. Perhaps the most important reason I wanted ti lean on social media and content creation for my marketing was to grow my audience. After all, the health of any network marketing business rests on the health of one’s “list”. With the social media “list” being your audience, it stands to logic that you’ll want to consistently have new people tuning in to your content. If not, then you’ll be talking (and selling) to the same...
Apr 20, 2023•10 min•Ep. 232
Send us a text In this two part series, I go over the Top 5 mistakes network marketers make on social media. Part 1 primarily discusses our misconceptions of marketing. - marketing is sales - marketing is advertising - social media is the avenue to broadcast While all those things aren’t inaccurate, social media requires much more nuance in how you present your “marketing”. 1. You can’t always sell. You’re not the company. You’re a person. People want to see you humanity, not a commercial for pr...
Apr 19, 2023•9 min•Ep. 231
Send us a text When is the right time to change network marketing companies? Is there a right time to change network marketing companies? It depends. If you’ve struggled to reach your goals then likely it’s a skills and personal growth issue rather than a company issue. Switching companies isn’t the answer to your network marketing woes. If you have reached a high level of success and achievement within your company but maybe have become unsure or uneasy about things, then this might be a valid ...
Apr 18, 2023•13 min•Ep. 230
Send us a text Positioning yourself as the only game in town is much more dangerous than you know. Not only will this narrow your potential for success, but it also put your business at risk of collapsing the minute you make a bad decision. It’s really a question of good leadership. A good leader fosters an environment where people have enough autonomy to self-actualities. This gives them agency and space to voice ideas and innovations. That then leads to buy-in. Ultimately this leads to a healt...
Apr 17, 2023•8 min•Ep. 229
Send us a text If we’re going to Re:DEFINE network marketing, one of the most important fundamental shifts we need to make is in our systems . Network Marketing systems have historically been designed to create one result: RECRUITMENT. The faster we can help the incoming distributors recruit their first handful of members, the more likely they are to stick around. But with that version of the business opportunity becoming less and less relevant in today’s marketplace, the effectiveness of these ...
Apr 16, 2023•9 min•Ep. 228
Send us a text Over the years, I’ve watched countless people attempt to build multiple network marketing businesses simultaneously. And I’ve never seen a single one succeed. At least not by my personal standards of what success looks like in network marketing. And though I’m working to Re:DEFINE those standards, it certainly doesn’t include hopping company to company, sometimes juggling two or three to make a quick buck before moving in to the next new hot thing. Here’s why you can’t build multi...
Apr 15, 2023•11 min•Ep. 227
Send us a text With our ever shortening attention spans and diminishing ability to focus, it’s easy to get pulled into new ideas and ventures. The business and marketing worlds are very much driven by the next shiniest objects. But if you really examine it, the most successful, the highest achievers and performers don’t actually have a million plates in the air spinning… not simultaneously at least. Sure top performers may have broad interests multiple ventures moving at once, but I can almost g...
Apr 14, 2023•10 min•Ep. 226
Send us a text Growing a vineyard, growing any type of garden for that matter holds many a metaphor for business, marketing, and the entrepreneurial journey. For our most current conversations, the theme of consistency and patients in the face of the time it takes to produce results takes center stage. Our vineyard is coming into its third season. And I’ve only just barely trained the plants up to the trellis. So this means they’re still years away from producing viable fruit. Same with business...
Apr 13, 2023•10 min•Ep. 225
Send us a text I love organic traffic. It’s very much the conversation about content creation and publishing with the added dimension of that content having a direct purpose of driving traffic. Organic traffic, because it takes time to build, helps you develop mindsets for entrepreneurism — namely persistence and perseverance. It’s definitely a long term play filled with ups and downs wins and set backs, so you really have to develop a mindset of growth patience if you want to endure the slog. B...
Apr 12, 2023•11 min•Ep. 224
Send us a text Funnels were my entry into the online marketing world. However, it’s taken me this to actually get a comfortable grasp on it. I understood it conceptually but I could really wrap my brain around how all the moving pieces worked together until I actually got those pieces on their feet. Happily, after more than a year of studying and implementing, adding a new piece of the machine with each step, I now have full grasp of online marketing funnels. And so, in this episode I draw it ou...
Apr 11, 2023•11 min•Ep. 223
Send us a text I just wanted to take a moment to give you an update on where everything is — past present and future. The digital courses that I’ve done so far this year have been incredibly impactful for the attendees as well as for me, so I wanted to make sure you’re updated in everything that’s happening so you don’t miss anything. ============= 🔗Join our Facebook community https://www.facebook.com/groups/redefinecommunity...
Apr 10, 2023•17 min•Ep. 222
Send us a text It’s said that you become like the five people you spend the most time with. After years of personal growth and also coaching others in their growth journeys, I can say that it is unequivocally true. This is why is imperative you be mindful of 1) who you’re spending time with and 2) the influence those people have on your mindset. So I encourage you, if you’re not already, to be intentional with the peer groups and circles you spend time with. Seek out individuals and groups that ...
Apr 09, 2023•8 min•Ep. 221
Send us a text We’ve talked about the iterative process when it comes to growth and learning. I believe it’s a topic and principle worth revisiting periodically as a reminder not to get stuck in the safety of a learning space. Growth won’t happen with just acquiring knowledge. You have to include action, you have to actually DO if you want to increase your capacity and capability. If you want to expand and create new outcomes in your life, the best and most efficient course to take is the “figur...
Apr 08, 2023•11 min•Ep. 220
Send us a text Here we go again with another conversation about A.I. It’s one of those things we’ll probably have to revisit once a month. Not only is the technology evolving so quickly but how marketers are using it is has undoubtedly expanded beyond original conceived purposes. I do intend to use AI to help me with certain aspects of my content strategy. SEO for example is one of my weak points. It’s one thing that I’ve been able to wrap my head around after all these years. So with the advent...
Apr 07, 2023•10 min•Ep. 219
Send us a text I hadn’t done this in a while so I thought it was time to update you on what’s been going on with all my social profiles — Instagram, TikTok, Facebook, YouTube, and of course this podcast. It’s important to at least have a general idea of what’s going on with you vanity metrics so that you can make adjustments if needed. Your content strategy is after all the front end of your marketing funnel. It’s the entry point for your audience so gradually select themselves higher an higher ...
Apr 06, 2023•15 min•Ep. 218
Send us a text When I first heard the term “influencer” being used in popular language, I had a very specific and narrow idea of what it meant — namely Internet personalities with large followings making careers for themselves by leveraging their influence. But then as I really dove into social media marketing and content creation, my notion of what an influencer is began to expand to include coaches and teachers and experts. Beyond Internet personalities, I follow many influencers that fit this...
Apr 05, 2023•8 min•Ep. 217
Send us a text If you’re like me, you came into social media as a was to stay connected with your friends and family. That was the intention of social media in the first place — platforms we could use to maintain social connections. However as time has gone on, the purpose and use of social media has evolved and many are now using it for marketing. As I’ve said in recent classes and seminars, money flows where consumer eyes go. This being the case we have to Re:DEFINE how we think about and use ...
Apr 04, 2023•7 min•Ep. 216
Send us a text In this episode, we revisit the topics from episodes #212 and #213 to bring further clarity to the subject of handling the hustle and grind. ** I incorrectly said #213 and #214 in this episode so please forgive the oversight. The actual episodes are 212 and 213** There’s so much to be grateful for. We have to make sure we don’t get too caught up in the grind that we loose sight of all the beautiful things we love about our lives. Otherwise, what’s the point? At the same time, we w...
Apr 03, 2023•9 min•Ep. 215
Send us a text In a world that feels so ready and willing to invalidate our every thought and deed, it’s natural to justify and defend our very presence. We don’t need to. Though the internet might make feel the way, reality is far more kind and at least balanced with people who love you for you. Moreover, letting this way of thinking set in to become a prevailing mindset will limit your growth. If you’re justifying and defending who you are right now, then all the more difficult to move on to b...
Apr 02, 2023•9 min•Ep. 214
Send us a text We can get lost in hustle and grind. I’m guilty of being a little too driven — at the cost of the things that actually matter to me, and why I hustle so hard in the first place. Don’t lose sight of those things, the things that your fighting for. Take time to pause, breathe, and make time with the people that matter the most doing the things you love the most. Regularly check in with that, step away even for a brief moment, knowing that the hustle can in fact wait. Take time to ma...
Apr 01, 2023•8 min•Ep. 213
Send us a text Your dreams are your fuel, the things that keep your engine revved so that you can do that hard, often thankless work it takes to live the life you desire. It’s easy to get lost in the grind, working day in day out. We sometimes drive ourselves so hard that we exhaust the very drive that moves us. That’s why it’s important ti always remind yourself of the vision you’re working to create. When you’ve lost the will to keep pushing, your dreams recharge you. Revisiting them everyday ...
Mar 31, 2023•10 min•Ep. 212
Send us a text Fixed mindsets will be the death of network marketing. If we don’t let go of this, we’ll continue to set goals within limited frameworks, we’ll continue to create limited results, results relegated to the limits of our thinking. When you set you goals, ask yourself this question: am I putting conditions on my the things I want to achieve? Am I creating a vision based on what I think I can achieve or what I actually want to achieve? This is ok if you treat your goals as “mile marke...
Mar 30, 2023•7 min•Ep. 211
Send us a text Overwhelm happens, especially with the sheer amount of content you eventually will be churning out for your social media. In this episode I talk about my method for handling the times when I feel overwhelmed with the amount of work I have on my plate (which is a lot) ============= 🔗Join our Facebook community https://www.facebook.com/groups/redefinecommunity...
Mar 29, 2023•9 min•Ep. 210
Send us a text Times are tough right now, there’s no denying. So I get it. But the measures some (A LOT) of people are taking really are not necessary. I’ve said in the past put food on the table that way you want to food on the table. But there are certain line I refuse to cross. And here’s the thing: desperate measures are only needed because of your lack of skill and capability. They come from only employing and very narrow set of strategies and tactics. If you would simple use your critical ...
Mar 28, 2023•10 min•Ep. 209
Send us a text Most people use social media to update and stay connected with friends and family, showing them what we’re currently up to. There’s a reason why the hashtag “current situation” exists. If you want to use your social for business, here’s what you need to do: First, figure out who your ideal audience is. Ask yourself who are the people who will be buying from you. Next then is changing your conversation so it’s relevant to that audience. It’s that simple really. Now of course, you’l...
Mar 27, 2023•6 min•Ep. 208
Send us a text I love getting scrappy. Even if I have the means, I purposefully work with as many limitations as I can so that if forces me to think about things and approach challenges with as creatively as possible. And that’s what being scrappy is: it’s engaging your creativity in the face of impossible odds. You have the capability to solve all the problems you encounter, but you can only do it if you’re willing to think beyond how you’ve thought. The more you engage your creativity, the mor...
Mar 26, 2023•5 min•Ep. 207
Send us a text I’ve been called lucky. And I’ll admit that I’ve had the fortunate privilege of crossing paths with some amazing people who have absolutely changed my life. But that didn’t happen in a vacuum. Luck is the confluence of events and circumstances mixed with consistent action and preparedness. That’s it. If you want to get lucky, keep showing up every day and keep growing yourself so that you’re in the right place and can be the right person for luck to profoundly impact your trajecto...
Mar 25, 2023•6 min•Ep. 206
Send us a text Blame and finger pointing — it’s an absolute killer of business. Yes, things happen and I’m not here to invalidate any of the reasons your business isn’t where you want it to be. But, while I acknowledge that there can be external circumstances beyond our control, it’s imperative we take responsibility for the results in our business. Making excuses, pointing fingers leads to inaction. Once you take responsibility and ownership, you empower yourself to take action. And of course a...
Mar 24, 2023•5 min•Ep. 205
