The Social Media Content Shift You NEED to Make
Episode description
Most people use social media to update and stay connected with friends and family, showing them what we’re currently up to. There’s a reason why the hashtag “current situation” exists.
If you want to use your social for business, here’s what you need to do:
First, figure out who your ideal audience is. Ask yourself who are the people who will be buying from you.
Next then is changing your conversation so it’s relevant to that audience. It’s that simple really.
Now of course, you’ll want to communicate with a degree of familiarity so your content connects better with your audience. But don’t mistake this familiarity for over-sharing personal details of your life.
Yes, authenticity is important, but remember, you want the conversation to be relevant to your ideal audience, NOT just your social circles
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