Redefining Network Marketing Systems
Episode description
If we’re going to Re:DEFINE network marketing, one of the most important fundamental shifts we need to make is in our systems.
Network Marketing systems have historically been designed to create one result: RECRUITMENT. The faster we can help the incoming distributors recruit their first handful of members, the more likely they are to stick around.
But with that version of the business opportunity becoming less and less relevant in today’s marketplace, the effectiveness of these systems continues to dramatically decrease.
I believe to solution is to create systems that focus primarily on teaching distributors principle based, practical skills that they can then use to generate customer sales and the resulting commissions. The practical skills I’m referring to of course is online marketing.
You might be thinking, “Ronnie, that would take way too long. It would be impossible to gain the momentum needed to build any kind of downline.”
Yes, that is true. But remember, on of the things the Re:DEFINE Network Marketing movement calls for is an adjustment in comp plans to directly pay out for customer acquisition and sales. When this happens, the focus can start shifting away from building downlines. So you won’t need momentum to create income for youself.
Moreover, people are already accustomed to the “education as preparation for career/work” process. So they already have a built-in understanding that there’s a lag time between getting started and results.
Also, if we set the correct expectations up front, expectations of what the process will be like, then your potential new partner can make the best, most informed decision for themselves.
And even if they end up not joining your team, it’s ok. Your income isn’t dependent on building downlines and recruiting so expedience of systems is no longer required. And because people weed themselves out or opt themselves in, you actually end up building a stronger more stable income in the long term… which has always been the goal in the first place.
So let’s Re:DEFINE the network marketing systems and processes to focus on educating distributors on online marketing skills, and we can begin legitimizing our profession, and move it into the digital age.
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