The Unseen Benefits of Organic Traffic
Episode description
I love organic traffic. It’s very much the conversation about content creation and publishing with the added dimension of that content having a direct purpose of driving traffic.
Organic traffic, because it takes time to build, helps you develop mindsets for entrepreneurism — namely persistence and perseverance. It’s definitely a long term play filled with ups and downs wins and set backs, so you really have to develop a mindset of growth patience if you want to endure the slog.
Building organic traffic also forces you to face your limiting beliefs — about your business, about marketing, about yourself. While there’s little to no financial risk, there’s certainly a risk to your ego and esteem.
Creating and publishing content and “putting yourself out there” opens you up to judgement and criticism. So you really have to build your -self-confidence and esteem, things you should be working on already anyway but really have to address if you plan on growing organic traffic.
And then of course is the connection you develop with your audience. Whatever your product or service might be, people want to know there’s a real person behind the brand. Organic traffic allows you to connect with your audience in ways they paid traffic can’t. With that connection comes influence and with that influence comes increased conversions.
So, outside of generating more business, there are a ton of ancillary benefits of building organic traffic. Even if you have an operating budget to devote to paid traffic, I encourage you to also grow your organic traffic. The time and effort you invest will be well worth it.
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