Redefining the Word INFLUENCER
Episode description
When I first heard the term “influencer” being used in popular language, I had a very specific and narrow idea of what it meant — namely Internet personalities with large followings making careers for themselves by leveraging their influence.
But then as I really dove into social media marketing and content creation, my notion of what an influencer is began to expand to include coaches and teachers and experts. Beyond Internet personalities, I follow many influencers that fit this category.
As I continued studying social media, the idea expanded even further. When we remove professional content creators from the equation what we’re left with the the casual users who actual use social media for what it was originally intended — social connection.
Think of the last movie you saw or the last meal out you had. When you shared these things on social, don’t you think you influenced the behavior of those who see your content in their feed?
If not, consider the movie Top Gun: Maverick. Released in the summer of 2022, it was a smash hit. Much of the films initial momentum was accelerated viewers sharing their experience in watching it. The buzz grew with each post and that drew more and more people out to the theaters.
So in that context we are all influencers. Online or off, if we interact with another human, we influencer them for better or worse.
Given that level of influence, who then is the most important person we must work to influence?
Ourselves.
I want you to recognize that you have much more influence than you know. How you show up will alway elicit a response from those you interact with. So if you want to have a positive impact, then you must be purposeful and intentional with how you influence yourself.
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