Redefining How You Think About and Use Social Media
Episode description
If you’re like me, you came into social media as a was to stay connected with your friends and family. That was the intention of social media in the first place — platforms we could use to maintain social connections.
However as time has gone on, the purpose and use of social media has evolved and many are now using it for marketing. As I’ve said in recent classes and seminars, money flows where consumer eyes go.
This being the case we have to Re:DEFINE how we think about and use social media if we want to leverage its power to grow our businesses. It can no longer be apps that we use to share updates on our lives but rather avenues for driving specific behaviors, the behaviors that will lead to our desired outcomes.
It’s a matter of using social media more purposeful and intentional.
A simple framework that I teach is:
Grow your A.I.C.
- Grow you AUDIENCE
- Grow your INFLUENCE
- Grow your CONVERSIONS, CUSTOMERS, COMMISSIONS
This simple framework will help you go from using social media as a place to broadcast personal updates to using it as a tool to drive specific behaviors and create desired outcomes.
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