The Cold Calling Podcast - podcast cover

The Cold Calling Podcast

The Cold Calling Podcast by MonsterConnect helps sales reps and leaders understand the sales world. Join us for 30 minutes of open table discussions with renowned sales experts on trending topics and another 30 minutes of LIVE COLD CALLING.  Hosted by Larry Long Jr, Sales Acceleration Trainer and Author of JOLT!  Subscribe now.

Episodes

Clarify Intent and Send Personalized Emails with Jeff Swan

In this episode of the Cold Calling Podcast, Jeff Swan offers actionable advice on nailing emails when the prospect asks for them. When Collin cold calls a prospect who had initial objections, he clarified if he's open to receiving an email just to get off the call or if there's genuine interest. Upon getting a positive response, Collin notes what to include in the email and Jeff further suggests including language in the prospect's own words. To learn more about Monster Connect and to claim you...

May 13, 20227 minEp. 52

Book a Follow-Up When Cost Is an Issue

In this episode of the Cold Calling Podcast, Collin speaks to a prospect who's interest in podcasting was piqued. He was upfront about the cost being an issue but invited Collin to send over some materials that he can review. After finding out more about his industry, they agreed that a follow-up call in a couple of months makes more sense! To learn more about Monster Connect and to claim your free dial session visit: https://monsterconnect.com/salescast...

May 12, 20224 minEp. 51

Fall on the Sword: Be Real About Cold Calling with Jeff Swan

In this episode of the Cold Calling Podcast, Jeff Swan joins the show to give tips on how to fall on the sword. In other words, how to be real about doing cold calls that nobody likes to do get through the zone of resistance. By sounding a bit guilty for cold calling, you can break down that wall! To learn more about Monster Connect and to claim your free dial session visit: https://monsterconnect.com/salescast

May 11, 20227 minEp. 50

Start a Podcast After Tax Season

In this episode of the Cold Calling Podcast, Collin cold calls a prospect who expressed interest in knowing more about using podcasting to drive more revenue. However, as it is right in the middle of tax season, she suggests reconnecting again sometime in May to discuss the possibilities! To learn more about Monster Connect and to claim your free dial session visit: https://monsterconnect.com/salescast

May 10, 20221 minEp. 49

Tone Matters: Cut the Jargon and Slow Down with Josh Braun

In this episode of the Cold Calling Podcast, Josh Braun gives tips on how to create trust and overcome that first level of resistance. Use your tone, slow down your pace, and cut the technical jargon! He also suggests an approach that recognizes the general distrust for cold calls and discusses a way to warm up language to get you past the zone of resistance. To learn more about Monster Connect and to claim your free dial session visit: https://monsterconnect.com/salescast...

May 09, 20227 minEp. 48

Cold Call Intent: Bring a Point of View to the Table with Josh Braun

In this episode of the Cold Calling Podcast, Josh Braun joins the show to talk about intent. As the cold caller, you should know something your prospect doesn't know and bring a point of view to the table. So it's not just about podcasting. It's also about what they did that wasn't working. This is a great tactic to move beyond the zone of resistance and have a meaningful conversation. To learn more about Monster Connect and to claim your free dial session visit: https://monsterconnect.com/sales...

May 06, 20228 minEp. 47

Clean Elections — A Worthwhile Podcast Idea?

In this episode of the Cold Calling Podcast, Collin reaches out to a prospect whose business sells election equipment. He is interested in learning more about podcasting, especially in his industry, perhaps covering topics on how to run a clean election. But while today is a bad time as he's way too busy, he requests Collin to reach out again after a month! To learn more about Monster Connect and to claim your free dial session visit: https://monsterconnect.com/salescast...

May 05, 20222 minEp. 46

Tonality and the Barking Dog Analogy with Josh Braun

In this episode of the Cold Calling Podcast, Josh Braun joins the show to talk about tonality. Not only does Josh suggest that Collin go slower, but he also tweaks the script to include more transparency. He says that rude prospects are like barking dogs; they bark probably because of the way they were raised and it's always never their fault. So move on and control only what you can control! To learn more about Monster Connect and to claim your free dial session visit: https://monsterconnect.co...

May 04, 20225 minEp. 45

Book a Follow Up Call in Your Prospect's Best Time

In this episode of the Cold Calling Podcast, Collin speaks to a prospect whose company is a contractor for the federal government. She shares that, while it's interesting to explore how their industry can enter podcasting, the best time to talk is in September. Collin takes notes so that in their follow-up call, he will have relevant information to present to her! To learn more about Monster Connect and to claim your free dial session visit: https://monsterconnect.com/salescast...

May 03, 20223 minEp. 44

‘Peel the Onion’ to Lower the Zone of Resistance with Josh Braun

In this episode of the Cold Calling Podcast, Josh Braun joins the show to teach about the zone of resistance. When people sense a pitch, they pull back because they don't want to feel the pressure to buy something. The lesson today is not to persuade or assume but to discover if they have a problem. The intent is different, as well as the tonality. Josh suggests to “peel the onion,” or to get the prospect to share how they’re doing things, and to stay there before hitting them with a pitch! To l...

May 02, 20229 minEp. 43

'Double-Tap' Defined—The Best Situations for It with Amy Hrehovcik

In this episode of the Cold Calling Podcast, Amy Hrehovcik joins the show as Collin tries a couple of different approaches with prospects. He shares when it's best to use the "double-tap," a follow-up call after the prospect hangs up. Also, Amy stresses the need to personalize calls and Collin remembered that the general appeal of becoming a guest on a podcast is a great way to keep a prospect talking. To learn more about Monster Connect and to claim your free dial session visit: https://monster...

Apr 29, 20228 minEp. 42

Attract Podcast Guests with More Show Bookings

In this episode of the Cold Calling Podcast, Collin cold calls a prospect who has been a guest in several podcasts. He asks her if she would like to guest in more and she requested that Collin send over an email to tell her what Salescast is all about. She is proactive in wanting to see if it makes sense to continue the conversation so Collin agrees immediately to the email request! To learn more about Monster Connect and to claim your free dial session visit: https://monsterconnect.com/salescas...

Apr 28, 20221 minEp. 41

Cold Calls Are Opportunities to Have Fun and Build Rapport with Amy Hrehovcik

In this episode of the Cold Calling Podcast, Collin opens a conversation with a prospect who is interested in exploring podcasting. She sends him a warm referral and agreed to connect on LinkedIn. The lesson of this call is that you won't always get the meeting but that's okay if you're having fun and building relationships. That's what makes a successful cold call! To learn more about Monster Connect and to claim your free dial session visit: https://monsterconnect.com/salescast...

Apr 27, 20226 minEp. 40

Honesty Is Appreciated in Cold Calls

In this episode of the Cold Calling Podcast, Collin reaches out to a prospect who appreciates the honesty of his spiel about him probably hating cold calls more than he does. He is open to a deeper conversation and requests Collin to send over a note on how he can help with his podcast, with editing in particular as his concern. To learn more about Monster Connect and to claim your free dial session visit: https://monsterconnect.com/salescast...

Apr 26, 20222 minEp. 39

Some Will, Some Won't — Next Call with Amy Hrehovcik

In this episode of the Cold Calling Podcast, Collin is joined by Amy Hrehovcik as he talks to a prospect who had a lot of objections. He inquires a lot and tensions rise as Collin says "we are not a bullshit marketing company." By the end of it, it really did seem like a good fit, leading to one of Collin's earliest lessons in sales: some will, some won't. Next call. To learn more about Monster Connect and to claim your free dial session visit: https://monsterconnect.com/salescast...

Apr 26, 202210 minEp. 38

Got Their Interest? Keep Podcast Hosts Talking with Amy Hrehovcik

In this episode of the Cold Calling Podcast, Amy Hrehovcik joins Collin as he cold calls a prospect who meets them at the perfect time. She is super interested and shares that she is already doing the motions in these early days of her podcast. She provides a lot of information for Collin to work with during their meeting—which she agreed to almost immediately! The lesson: when your prospect knows a thing or two about podcasts, keep them talking to learn how you can best help them. To learn more...

Apr 22, 202211 minEp. 37

Podcast on Hiatus: Get Your Prospect Started Again

In this episode of the Cold Calling Podcast, Collin cold calls a podcast host and finds out that her show is on hiatus. After initial objections about the future of her show, the prospect agrees to receive an email detailing what Salescast can do to get the podcast up and running again. To learn more about Monster Connect and to claim your free dial session visit: https://monsterconnect.com/salescast

Apr 21, 20223 minEp. 36

Don't Work with Know-It-Alls! with Amy Hrehovcik

In this episode of the Cold Calling Podcast, Amy Hrehovcik joins Collin as he tries a couple of different strategies to make a more impactful cold call. In one where he opened with a joke about hating cold calls, he encountered a prospect who was basically a know-it-all. This is a great lesson in knowing who you want to work with and not compromising with it! To learn more about Monster Connect and to claim your free dial session visit: https://monsterconnect.com/salescast...

Apr 21, 20228 minEp. 35

When It's Not Worth Trying to Cold Call

In this episode of the Cold Calling Podcast, Collin reaches out to a prospect who informs him that she is not really the decision-maker in their podcast. When he inquired about cold calling the host instead, the prospect let him know that, even in her experience, it's best to DM as the host never picks up the phone! To learn more about Monster Connect and to claim your free dial session visit: https://monsterconnect.com/salescast...

Apr 19, 20222 minEp. 34

Schedule a Call Today, Not Next Week with Amy Hrehovcik

In this episode of the Cold Calling Podcast, Amy Hrehovcik joins Collin as he tries out different scripts with different prospects. In one call the prospect was really interested in Salescast and agreed to schedule a call. Amy challenged the idea and asked why not ask for the call immediately instead of next week. She also suggests following up with interested prospects with questions on why are they interested? To learn more about Monster Connect and to claim your free dial session visit: https...

Apr 18, 20229 minEp. 33

Lighten the Mood: Should Your Referral Be a Secret?

In this episode of the Cold Calling Podcast, Brodi Carter joins Collin as reaches out to a couple of prospects. Collin gets a referral with one and asks if it should be their secret, an effective strategy to keep the mood light and stay top of mind too. In another call, Collin tries to keep the prospect talking with a permission-based opener and gauge her further interest in what Salescast can offer. To learn more about Monster Connect and to claim your free dial session visit: https://monsterco...

Apr 15, 20227 minEp. 32

Get the Referral by Sharing Your Best Podcast Growth Stories

In this episode of the Cold Calling Podcast, Collin cold calls a podcast host who was impressed that his cellphone number was used in prospecting. He asks direct to the point questions to see if there is value in the conversation and found it worthwhile after hearing Salescast's track record in growing sales podcasts. To learn more about Monster Connect and to claim your free dial session visit: https://monsterconnect.com/salescast...

Apr 14, 20224 minEp. 31

When a Double-Tap Is Just Inappropriate with Brodi Carter

In this episode of the Cold Calling Podcast, Collin reaches out to a prospect and deploys the reverse psychology method which has so far been successful. While this got the prospect engaged, she ended the call and even said bye. When a prospect does this with finality, Collin and Brodie agree that it seems inappropriate to do the double-tap and say 'hey, looks like we got disconnected.' To learn more about Monster Connect and to claim your free dial session visit: https://monsterconnect.com/sale...

Apr 13, 20225 minEp. 30

Champion How to Triple Downloads in 30 Days

On this episode of the Cold Calling Podcast, Collin cold calls a prospect who found it serendipitous to speak to Salescast. He was wondering where he could take his show and how to drive more revenue. This led Collin to share some of the best successes of the company, including tripling a show's monthly downloads and growing another by 20%, and book a meeting. To learn more about Monster Connect and to claim your free dial session visit: https://monsterconnect.com/salescast...

Apr 12, 20225 minEp. 29

'Hey, how are you?' Is Still an Effective Opener

On this episode of the Cold Calling Podcast, Collin revisits the old "hey, how are you" opener with Brodi Carter, AE at LeaseUp. Collin combines this opener with the proven effective script he has been using the past few weeks. Unfortunately, the prospect had just signed an agreement with a competitor so Collin decided to ask to connect on LinkedIn so Salescast can still remain top of mind. To learn more about Monster Connect and to claim your free dial session visit: https://monsterconnect.com/...

Apr 11, 20227 minEp. 28

Being Put on Hold and the Long, Awkward Pause

On this episode of the Cold Calling Podcast, Collin and Ed reach out to prospects and get a variety of funny responses. They try the double-tap and some prospects put them on hold indefinitely while others just simply hang up or put them on mute! To learn more about Monster Connect and to claim your free dial session visit: https://monsterconnect.com/salescast

Apr 09, 20223 minEp. 27

Gain a Prospect's Interest in Guesting on Cybersecurity Podcasts

In this episode of the Cold Calling Podcast, Ed reaches out to a prospect in the cybersecurity space. He gains his interest when Ed mentioned that Salescast can help clients to guest in shows even in such a niche industry as cybersecurity. The prospect wanted to see preliminary information on the possibilities with Salescast so Ed agreed to send him an email first. In this way, he can decide if he wants to move forward with a meeting! To learn more about Monster Connect and to claim your free di...

Apr 07, 20226 minEp. 26

Rookie Podcasting Mistakes to Avoid and the Double-Tap—Yay or Nay?

In this episode of the Cold Calling Podcast, Ed cold calls several prospects and utilizes the double-tap for initially uninterested prospects. Unfortunately, he gets sent to voice mail afterward. For a podcast host just starting their show that did take his call, Collin suggests the angle of initiating a conversation that can possibly teach them common mistakes to avoid when starting their podcasting journey. To learn more about Monster Connect and to claim your free dial session visit: https://...

Apr 07, 20229 minEp. 25

Be Curious About a Podcast Host's Show Management

In this episode of the Cold Calling Podcast, Collin reaches out to a podcast host and asks him how he is currently managing his show. He finds out that he has a team that manages everything and is then given a referral to see if there is a good fit with Salescast. To learn more about Monster Connect and to claim your free dial session visit: https://monsterconnect.com/salescast

Apr 05, 20222 minEp. 24

Being Put on Hold—When It's Okay and Not Okay to Wait

In this episode of the Cold Calling Podcast, Collin double taps on a prospect who initially hung up on him. The second call was a bit more successful as he was able to actually have a conversation, however, the prospect left him on hold afterward. Collin shares that it's possible for him to lean in on that call a while longer but in the interest of time, he decided to just follow up again at a later time. To learn more about Monster Connect and to claim your free dial session visit: https://mons...

Apr 04, 20225 minEp. 23