Tone Matters: Cut the Jargon and Slow Down with Josh Braun

In this episode of the Cold Calling Podcast, Josh Braun gives tips on how to create trust and overcome that first level of resistance. Use your tone, slow down your pace, and cut the technical jargon! He also suggests an approach that recognizes the general distrust for cold calls and discusses a way to warm up language to get you past the zone of resistance.

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