In this episode of the Cold Calling Podcast, Ed and Collin get hung up on back-to-back calls so Tommy suggests for them to reflect on their current approach. Collin mentions that this typically happens when they're still getting the hang of the script and that he plans to stick with it for 3 to 5 more calls before flipping it. He soon speaks with a prospect who was interested in the idea but couldn't explore it because he was in the middle of having a baby! It still counted as a win though as Co...
Jun 24, 2022•6 min•Ep. 82
In this episode of the Cold Calling Podcast, Collin speaks to a prospect who thinks podcasting is not a good fit for them as they are still busy working on another business. Collin shares that the prospect may have a commonly held misconception that podcasting is just another content marketing activity. Collin learns that the prospect may pursue the idea of podcasting further after 2 months, so he sends him a connection request on LinkedIn to keep communication lines open. To learn more about Mo...
Jun 23, 2022•3 min•Ep. 81
In this episode of the Cold Calling Podcast, Tommy Slocum coaches Ed on securing commitment. Ed speaks to a prospect who works is in the digital media space and is looking to launch a new company. He seems curious about what Salescast does and believes a podcast is something to be nurtured at a future date. As Tommy points out, it never hurts to ask for a meeting to move to the next step of the process! To learn more about Monster Connect and to claim your free dial session visit: https://monste...
Jun 22, 2022•9 min•Ep. 80
In this episode of the Cold Calling Podcast, Collin speaks to a prospect who has considered podcasting more to serve their clients rather than grow their own business. Collin explains that people usually think their business models are too unique for podcasting. However, he shares that many others have been in similar situations and still found ways to own their space. The prospect then asks Collin to send an email with contact info and a brief overview so that she can get back to him at the rig...
Jun 21, 2022•4 min•Ep. 79
In this episode of the Cold Calling Podcast, Tommy Slocum coaches Ed on digging deeper with questions whenever a prospect says that podcasting "isn't in the company's DNA." He talks about exploring the prospect's reasons for saying this and developing the mindset of asking just one more question. If you nail that question, it might just be the geyser that allows the other person to open up. Collin adds that you can even ask them if they know other individuals who might be interested in podcastin...
Jun 20, 2022•6 min•Ep. 78
In this episode of the Cold Calling Podcast, Ed reaches out to a prospect and digs into his interest in podcasting. As he is very busy, Ed approached him by asking what his ideal time investment would be, giving Ed a lot of information on what he can meaningfully offer him in their meeting. The answer was 45 minutes. Ed educated him that many podcasts run just 20 minutes and that his available time for the endeavor is definitely sufficient to move forward! To learn more about Monster Connect and...
Jun 17, 2022•5 min•Ep. 77
In this episode of the Cold Calling Podcast, Collin speaks to a prospect whose company is currently swamped with other initiatives. However, after hearing what Salescast does, the prospect volunteers information on a personal podcast about QB moms she had been planning on setting up. Collin digs a bit deeper to see what their true needs are and offers another route for podcasting for revenue by creating a whole new show and making it its own entity. She agrees to book a meeting and goes further ...
Jun 16, 2022•8 min•Ep. 76
In this episode of the Cold Calling Podcast, Collin reminds why counting small wins is important. You can find out a lot even if a prospect doesn't end up booking a meeting or giving a referral. For example, a prospect today shared that they are actually working on a podcast with a partner, giving Collin more information to work with moving forward into the future. He can weave in the right information and perhaps reach out to a different team member about working with Salescast on a different c...
Jun 15, 2022•8 min•Ep. 75
In this episode of the Cold Calling Podcast, Collin speaks to a prospect whose company is, in his words, "deep in the throes" of producing their own podcast. They are also concentrating on other marketing initiatives at the moment. However, he did say that he would be open to more conversation in 3 to 6 months, which Collin duly noted for his follow-up call. To learn more about Monster Connect and to claim your free dial session visit: https://monsterconnect.com/salescast...
Jun 14, 2022•2 min•Ep. 74
In this episode of the Cold Calling Podcast, Collin reaches out to several prospects whose "nos" meant several different things. For some, no means not interested because they're doing so well right now, why change things? For others, no means not right now and so warrant another call at a better time. And for some others, no is just a zone of resistance that a little bit of convincing can turn into a yes. To learn more about Monster Connect and to claim your free dial session visit: https://mon...
Jun 13, 2022•5 min•Ep. 73
In this episode of the Cold Calling Podcast, Collin reaches out to a prospect whose business is in SaaS. She gave him a solid referral and asked for Collin to send her an email. Collin shares that, when a prospect asks for an email then you need to push a little further. If you give them what they're asking for, will they book some time with you to see if it makes sense to move forward? If no, then they just want to get out of the call ASAP! To learn more about Monster Connect and to claim your ...
Jun 10, 2022•6 min•Ep. 72
In this episode of the Cold Calling Podcast, Collin dials the cellphone of a prospect and finds out that he is neither a podcast listener nor has he explored the potential of podcasting to drive revenue for their business. Collin was keen on respecting the prospect's time as much as possible and got the signal to send an email introducing what Salescast can offer for him to gauge if it makes sense to continue the conversation. To learn more about Monster Connect and to claim your free dial sessi...
Jun 09, 2022•3 min•Ep. 71
In this episode of the Cold Calling Podcast, Amy Hrehovcik coaches Ed on his opener which removes much of the self-deprecation he used to have. She gives high marks for coachability and Collin also suggests that, instead of asking if the prospect has considered podcasting to drive business, simply ask, "what do you know about podcasting?" to open up the conversation. If you know what they do know, you might be able to tell them more about what they DON'T know about podcasting! To learn more abou...
Jun 08, 2022•3 min•Ep. 70
In this episode of the Cold Calling Podcast, Collin speaks to a prospect who lets him know that the decision to explore podcasting falls on his boss. He also shares that podcasting may not be that good a fit since they are in the drug and alcohol industry and he doesn't want to attract much attention to it. That being said, Collin still got a referral to the decision-maker and got the green light to reach out to him! To learn more about Monster Connect and to claim your free dial session visit: ...
Jun 07, 2022•2 min•Ep. 69
In this episode of the Cold Calling Podcast, Amy Hrehovcik joins Collin for some live coaching. Collin is on fire and reaches out to a prospect whose podcasting efforts were focused on brand awareness. He offers to send an email with more information but he stresses that, before doing so, it's always best to get a commitment first. You can ask if the prospect is open to spending some time together to go over some recommendations before putting together a plan that's specific to the prospect's pa...
Jun 06, 2022•6 min•Ep. 68
In this episode of the Cold Calling Podcast, Amy Hrehovcik joins for some live coaching as Collin gets in touch with a very well-known sales influencer. At first, the prospect was skeptical about Salescast's clients with the reason being that he actually knows them! He warmed up quickly after Collin vouched for the facts and remarked THREE times that it was great that he received an actual phone call and not spam. The lesson is that cold calls still very much work, so pick up the phone! To learn...
Jun 03, 2022•9 min•Ep. 67
In this episode of the Cold Calling Podcast, Collin cold calls a prospect who immediately said that he's not interested. However, Collin pressed further and asked if he has even just half a minute and then he can decide with certainty that it is not a conversation he wants to have. In the end, Collin learned that they have an overabundance of leads, and podcasting had to take a step back, so he said he'd shoot him an email and they can pick up the conversation when they do revive their podcast. ...
Jun 02, 2022•2 min•Ep. 66
In this episode of the Cold Calling Podcast, Amy Hrehovcik joins the show to coach on "the jobs to be done." This strategy figures out how the prospect is doing the job today and sees if they're open to a possible better way of doing things. She also commends Collin on reminding the prospect of the value he's getting and letting him know that he will do his due diligence before the meeting. This helps increase the show rate and lets the prospect know that Collin had not done a thorough check yet...
Jun 01, 2022•7 min•Ep. 65
In this episode of the Cold Calling Podcast, Collin reaches out to a podcast host who shared that, after COVID, their podcast never picked back up again. Although his first objection is that they won't likely revive the show in the next 6 months, he is open to learning more about podcasting strategies that have worked for Salescast. He agrees to meet and shares more details on his show so Collin can prepare. To learn more about Monster Connect and to claim your free dial session visit: https://m...
May 31, 2022•3 min•Ep. 64
In this episode of the Cold Calling Podcast, Collin cold calls a podcast host who was very interested to know more and immediately booked a meeting. Collin shares that a way to make the most of coaching is to spend time with the script and practice it. Ed adds that seeing success with a certain style helps to snowball the effect to another level. ` To learn more about Monster Connect and to claim your free dial session visit: https://monsterconnect.com/salescast...
May 30, 2022•7 min•Ep. 63
In this episode of the Cold Calling Podcast, Collin speaks to a podcast host whose show has reached 40,000 downloads and 10,000 on YouTube in a short span of time. What Collin realized is that show host who finds success doing what they're already doing have a lot of resistance to what he has to offer and see no need to change strategies. To learn more about Monster Connect and to claim your free dial session visit: https://monsterconnect.com/salescast...
May 27, 2022•6 min•Ep. 62
In this episode of the Cold Calling Podcast, Collin reaches out to a prospect who had initial objections about handing over their podcast as they are a creative company. However, after a few insightful questions, Collin zeroed in on content ideas and resources as their main problems, to which Collin shared Salescast's success with 75 companies and more than 1 million downloads. The prospect, saying never say never, agreed to receive an email from Collin to check out his ideas for their podcast! ...
May 26, 2022•5 min•Ep. 61
In this episode of the Cold Calling Podcast, Ed reaches out to a prospect who loved it that he owned the fact that the call was indeed a cold call. As he was busy at the moment, he gave permission for a follow-up call half an hour later. Collin also reminds Ed about referrals and asking the prospect if it's okay to let the referral know that they were referred or if it should remain their little secret. To learn more about Monster Connect and to claim your free dial session visit: https://monste...
May 25, 2022•6 min•Ep. 60
In this episode of the Cold Calling Podcast, Collin cold calls a prospect whose company has done some initial research into a possible podcasting strategy. He asks Collin to send him an email for more context so that he can then pass it on to the founder. Collin agrees, confirms the email address, and takes note to cc the founder too. To learn more about Monster Connect and to claim your free dial session visit: https://monsterconnect.com/salescast...
May 24, 2022•2 min•Ep. 59
In this episode of the Cold Calling Podcast, Ed cold calls a prospect who seemed interested in learning more about podcasting but was hesitant in booking a meeting. Collin shares some ways to book a meeting while getting out of the zone of resistance, but the biggest takeaway is that you should never book a meeting just to book a meeting! To learn more about Monster Connect and to claim your free dial session visit: https://monsterconnect.com/salescast...
May 23, 2022•8 min•Ep. 58
In this episode of the Cold Calling Podcast, Jeff Swan joins the conversation to help Ed pique the interest of C-suite executives during cold calls. Collin also reminds Ed that, even though a prospect's objection seems final, you can perform a last-ditch effort along the lines of "before I close out your file, have you ever considered podcasting as a strategy to drive revenue?" to keep the conversation going. To learn more about Monster Connect and to claim your free dial session visit: https://...
May 20, 2022•7 min•Ep. 57
In this episode of the Cold Calling Podcast, Collin speaks to a prospect whose business is an enterprise SaaS platform. His interest was piqued when he learned the 3 high-level ways podcasting drives revenue: producing his own show, guesting to get in front of ICPs, and advertising. He followed the conversation intently and proposed that Collin present to his marketing and sales teams to get something set up by July, the start of the next fiscal year. Of course, Collin booked this immediately! T...
May 19, 2022•7 min•Ep. 56
In this episode of the Cold Calling Podcast, Jeff Swan coaches Ed to break down a cold call into 3 parts instead of a script to get over with: cold opener, pique curiosity with an illuminating question, and call to action. He also suggests leveraging customer success stories with podcast hosts who have had less than desirable experiences with their shows. These stories provide hope and belief that podcasting can actually work for them but perhaps with a different strategy! To learn more about Mo...
May 18, 2022•9 min•Ep. 55
In this episode of the Cold Calling Podcast, Collin speaks to a prospect who is interested to find out how their venture fund can drive more revenue through podcasting. He agreed to take a few minutes to talk more about it in a couple of weeks as he would be out traveling the following week. To learn more about Monster Connect and to claim your free dial session visit: https://monsterconnect.com/salescast
May 17, 2022•3 min•Ep. 54
In this episode of the Cold Calling Podcast, Jeff Swan helps Collin and Ed with the script for marketing leaders. To test it out, Ed connects with a prospect whose primary objection was that their podcast is doing really, really well. A trick he suggests is to mirror back the compliment on what the prospect is most proud of (in this case, their production) and ask if podcasting, in general, is a revenue driver or a branding exercise. This reveals what "camp" they are in terms of podcasting strat...
May 16, 2022•9 min•Ep. 53
