Start a Podcast Not for Your Company But for Yourself

In this episode of the Cold Calling Podcast, Collin speaks to a prospect whose company is currently swamped with other initiatives. However, after hearing what Salescast does, the prospect volunteers information on a personal podcast about QB moms she had been planning on setting up. Collin digs a bit deeper to see what their true needs are and offers another route for podcasting for revenue by creating a whole new show and making it its own entity. She agrees to book a meeting and goes further by telling Collin about the progress she's made lobbying in Colorado and guesting on other shows too.

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