Embrace the Fact That It's a Cold Call

In this episode of the Cold Calling Podcast, Ed reaches out to a prospect who loved it that he owned the fact that the call was indeed a cold call. As he was busy at the moment, he gave permission for a follow-up call half an hour later. Collin also reminds Ed about referrals and asking the prospect if it's okay to let the referral know that they were referred or if it should remain their little secret.

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