Lean Into Details to Pique Interest with Jeff Swan

In this episode of the Cold Calling Podcast, Jeff Swan joins the conversation to help Ed pique the interest of C-suite executives during cold calls. Collin also reminds Ed that, even though a prospect's objection seems final, you can perform a last-ditch effort along the lines of "before I close out your file, have you ever considered podcasting as a strategy to drive revenue?" to keep the conversation going.

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