A Cold Call Is a Formula, Not a Script with Jeff Swan

In this episode of the Cold Calling Podcast, Jeff Swan coaches Ed to break down a cold call into 3 parts instead of a script to get over with: cold opener, pique curiosity with an illuminating question, and call to action. He also suggests leveraging customer success stories with podcast hosts who have had less than desirable experiences with their shows. These stories provide hope and belief that podcasting can actually work for them but perhaps with a different strategy!

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