"No" Can Mean Different Things on a Cold Call

In this episode of the Cold Calling Podcast, Collin reaches out to several prospects whose "nos" meant several different things. For some, no means not interested because they're doing so well right now, why change things? For others, no means not right now and so warrant another call at a better time. And for some others, no is just a zone of resistance that a little bit of convincing can turn into a yes.

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