Cold Call Intent: Bring a Point of View to the Table with Josh Braun

In this episode of the Cold Calling Podcast, Josh Braun joins the show to talk about intent. As the cold caller, you should know something your prospect doesn't know and bring a point of view to the table. So it's not just about podcasting. It's also about what they did that wasn't working. This is a great tactic to move beyond the zone of resistance and have a meaningful conversation.

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